Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headings.
Visitors to your site only read 20% of the content you write.
People just check out the first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you should employ a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have tidy and expert copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They just discover what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they don’t know what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.
Particular, trusted, and constant “power” words that harness effective, mental and emotional triggers that assist individuals to buy your services and products.
Which’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wishes to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testimony to the power of words when it pertains to motivating people to buy. It’s also a clear acknowledgement of simply how important material marketing has actually become when you need to offer anything online.
Most people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to give them access to your offer as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a consumer from being unaware about how to resolve a problem to totally gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best pal and their worst enemy all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it harms. Gradually, they keep in mind why they require to change, do something about it, or just make a various decision.
And after that, you’re their best friend. You offer them a solution that actually works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With many solutions, deals, products, opportunities, and services, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful belonged to copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that each time you attempt, your words stop working to persuade anybody to purchase– except possibly your mama and a few devoted good friends.
But the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote once again.
Think about another principle in marketing that depends on tactical placement, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a smooth and natural way, your prospects won’t even understand they’re being convinced.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of expertise lies in assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a very popular author who has actually been operating online considering that he initially began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the right man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you an enormous amount of time. It’s the best option to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Due to the fact that Jim Edwards worked on both– however that must just demonstrate how powerful his capability as a copy developer truly is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to convincing people– and, typically, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to elicit very strong feelings from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage clients to purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients utilize to explain what they want to buy (page 104).
8 particular locations online that will reveal you the precise triggers encouraging your possible clients and getting them to spend their money. You can use this to position your own item, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of info Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not just that great copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “developed” using solutions– and these work no matter what you sell. This area exposes solutions and design templates for sales, advertisements, and emails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, advertisements, and sales letters? And the best way to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Typically, you can use information to guide your decisions.
However you can likewise utilize the feedback to plug into a couple of proven approaches for improving your sales, advertisements, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim also makes you a distinct promise. If you don’t like it, you can ask for a refund and you do not need to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re prepared to get even more in-depth with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single method in Copywriting Secrets.
What I understand for sure, though, is that whenever I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?