Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headlines.
Visitors to your site only read 20% of the content you write.
Individuals just check out the very first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you think you must employ a copywriter.
But then you discover the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more exposure, attract more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a website focus on the total quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have professional and tidy copy.
Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some experimentation, gain some genuine information around where clients are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
If they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.
Particular, reliable, and constant “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your services and items.
And that’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wishes to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to encouraging individuals to buy. It’s also a clear acknowledgement of simply how crucial content marketing has become when you require to sell anything online.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to give them access to your offer as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to solve an issue to completely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being somebody’s best buddy and their worst enemy all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to change, do something about it, or simply make a various choice.
And then, you’re their best friend. You use them a service that actually works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality results in open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
With many solutions, deals, products, chances, and services, the only possible method for your potential customers and readers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning became part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that each time you try, your words stop working to persuade anyone to buy– except maybe your mom and a couple of devoted pals.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote once again.
Think about another idea in marketing that relies on strategic placement, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to take action in such a natural and smooth way, your potential customers will not even realize they’re being encouraged.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of knowledge lies in helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He commits numerous hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online because he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple deals for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the right man to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the ideal alternative to keeping an internal copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may seem comparable due to the fact that Jim Edwards dealt with both– however that should simply show how powerful his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you need to customize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “secrets” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Your words should elicit very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage clients to buy choice, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients use to explain what they wish to buy (page 104).
8 particular locations online that will show you the specific triggers encouraging your possible clients and getting them to invest their cash. You can use this to place your own item, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that great copywriting leaves ideas. It’s that terrific copy can always be plugged in and “developed” using formulas– and these work no matter what you offer. This area exposes formulas and design templates for sales, emails, and advertisements letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through emails, sales, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
You can likewise use the feedback to plug into a couple of proven approaches for improving your sales, advertisements, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a distinct guarantee. If you don’t like it, you can request a refund and you do not have to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more in-depth with learning copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?