Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headings.
Visitors to your site just checked out 20% of the content you write.
People just read the very first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
However then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, however, and they’ll avoid doing business with a business that does not have clean and professional copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just discover what works after they go through some experimentation, get some genuine data around where consumers are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their biggest “discomforts” are, and where they currently live.
Particular, trustworthy, and constant “power” words that harness powerful, emotional and mental triggers that assist people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wants to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of just how essential material marketing has become when you require to offer anything online.
The majority of people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to totally gung-ho about your solution.
But, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a very undesirable mirror.
Then, using words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they need to alter, act, or simply make a various choice.
And then, you’re their buddy. You offer them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality causes open their wallets and purchase. However the truth is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With many solutions, deals, services, chances, and products, the only possible way for your potential customers and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose great copy.”.
Other than that each time you try, your words fail to convince anybody to buy– except maybe your mom and a few loyal pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Think about another concept in marketing that relies on tactical positioning, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to take action in such a seamless and natural way, your potential customers will not even realize they’re being persuaded.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he knows his lane or location of knowledge lies in assisting business owners make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct action marketing company.
He devotes numerous hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a very popular author who has been operating online given that he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released several deals for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the best person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the ideal option to keeping an in-house copywriter or producing copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Because Jim Edwards worked on both– but that ought to simply demonstrate how powerful his capability as a copy creator really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you require to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading individuals– and, typically, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Your words ought to elicit really strong feelings from people and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade consumers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers utilize to describe what they want to purchase (page 104).
8 particular places online that will reveal you the exact triggers inspiring your possible clients and getting them to invest their money. You can utilize this to position your own item, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves clues. This area exposes formulas and templates for advertisements, e-mails, and sales letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase much faster. And the very best way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately determining the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
However you can likewise utilize the feedback to plug into a couple of proven methods for enhancing your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a special guarantee. If you don’t like it, you can ask for a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more thorough with discovering copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?