Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your website just read 20% of the content you write.
Individuals only check out the first two words on a line– normally, they miss the third word.
It’s numbers like this that make you think you should work with a copywriter.
Then you discover about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more presence, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, though, and they’ll avoid working with a business that doesn’t have professional and clean copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just find out what works after they go through some trial and error, get some real data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
So if they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal clients are, what their biggest “discomforts” are, and where they currently live.
Specific, trustworthy, and consistent “power” words that harness powerful, emotional and mental triggers that assist people to buy your services and items.
Which’s precisely what Copywriting Secrets, a fundamental and effective book for anyone who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testimony to the power of words. When you require to sell anything online, it’s also a clear recognition of just how important material marketing has actually ended up being.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to totally gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they remember why they require to alter, act, or simply make a various choice.
And then, you’re their friend. You offer them an option that actually works, without being aggressive, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
With so many services, offers, opportunities, items, and services, the only possible method for your potential customers and readers to trust you, buy from you, and stay loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose fantastic copy.”.
Other than that whenever you try, your words fail to convince anyone to purchase– other than maybe your mama and a few loyal pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think about another concept in marketing that depends on tactical placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to act in such a smooth and natural way, your potential customers won’t even realize they’re being encouraged.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of knowledge depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He dedicates numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online given that he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous offers for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the best guy to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you a massive amount of time. It’s the ideal alternative to keeping an internal copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may seem comparable since Jim Edwards worked on both– however that ought to simply show how powerful his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to persuading individuals– and, frequently, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” strategy. Your words need to elicit very strong emotions from individuals and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince consumers to purchase choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 particular locations online that will reveal you the exact triggers encouraging your potential clients and getting them to invest their cash. You can use this to position your own product, service, coaching, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the large amount of details Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves hints. This area reveals solutions and design templates for advertisements, sales, and emails letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, ads, and emails letters? And the finest way to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your decisions.
However you can likewise utilize the feedback to plug into a couple of tested techniques for enhancing your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a special promise. You can ask for a refund and you don’t have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re all set to get even more in-depth with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single strategy in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?