Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headlines.
Visitors to your site only checked out 20% of the content you compose.
People just check out the first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you should hire a copywriter.
However then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more presence, draw in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have professional and tidy copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They just learn what works after they go through some experimentation, get some genuine data around where customers are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness effective, psychological and psychological triggers that guide individuals to buy your products and services.
And that’s exactly what Copywriting Secrets, a basic and powerful book for anyone who wants to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to encouraging individuals to buy. It’s also a clear recognition of just how important material marketing has actually become when you require to sell anything online.
Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it hurts. Slowly, they keep in mind why they require to alter, do something about it, or simply make a different choice.
And after that, you’re their friend. You use them a solution that in fact works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of solutions, offers, chances, products, and services, the only possible method for your potential customers and readers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose excellent copy.”.
Other than that whenever you attempt, your words fail to convince anybody to buy– other than possibly your mama and a few devoted pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, checked out that quote again.
Think about another principle in marketing that relies on strategic placement, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a seamless and natural way, your potential customers will not even understand they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of competence depends on assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing firm.
He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online because he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous deals for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can save you a massive quantity of time. It’s the best option to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Due to the fact that Jim Edwards worked on both– but that must simply show how effective his capability as a copy developer truly is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you need to customize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing individuals– and, often, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the middle!” technique. Your words need to generate really strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade clients to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers utilize to describe what they wish to buy (page 104).
8 specific places online that will show you the precise triggers motivating your possible consumers and getting them to invest their cash. You can use this to place your own item, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of details Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not just that terrific copywriting leaves clues. It’s that terrific copy can always be plugged in and “constructed” using solutions– and these work no matter what you offer. This section reveals formulas and design templates for advertisements, emails, and sales letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, sales, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize information to direct your choices.
However you can likewise use the feedback to plug into a few tested techniques for improving your ads, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a special guarantee. If you don’t like it, you can request for a refund and you do not need to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more in-depth with discovering copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?