Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headings.
Visitors to your site just read 20% of the content you write.
People just check out the first 2 words on a line– typically, they miss the third word.
It’s numbers like this that make you think you must hire a copywriter.
However then you discover the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more exposure, attract more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, though, and they’ll prevent doing business with a company that does not have professional and tidy copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some trial and error, get some genuine data around where clients are leaving and where they’re spending the most time, and refine the copy based on the results.
So if they do not understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect consumers are, what their greatest “pains” are, and where they currently live.
Specific, dependable, and constant “power” words that harness powerful, psychological and psychological triggers that assist individuals to purchase your product or services.
Which’s exactly what Copywriting Secrets, a essential and effective book for anyone who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns inspiring individuals to buy. It’s also a clear recognition of just how essential material marketing has actually ended up being when you need to sell anything online.
The majority of people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being unaware about how to fix a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to alter, act, or merely make a different decision.
And then, you’re their buddy. You provide them an option that really works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality causes open their wallets and buy. But the fact is that copywriting is about trading something much more important.
Something that’s practically a scarce resource.
And that’s attention.
With many services, deals, services, chances, and products, the only possible method for your potential customers and readers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning was part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that every time you try, your words fail to encourage anyone to purchase– other than maybe your mom and a couple of loyal pals.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote again.
Consider another idea in marketing that relies on strategic placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and smooth way, your potential customers won’t even realize they’re being persuaded.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he knows his lane or location of competence lies in helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He commits hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been running online because he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched numerous deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the right man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the perfect option to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
Since Jim Edwards worked on both– but that should just demonstrate how effective his ability as a copy creator genuinely is, they may appear similar.
The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing individuals– and, frequently, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Your words ought to elicit really strong emotions from individuals and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately persuade customers to buy decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers use to explain what they wish to purchase (page 104).
8 specific places online that will show you the precise triggers encouraging your prospective consumers and getting them to spend their money. You can use this to position your own product, service, training, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the large quantity of info Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that fantastic copywriting leaves hints. It’s that terrific copy can always be plugged in and “constructed” utilizing solutions– and these work no matter what you offer. This area exposes solutions and design templates for emails, sales, and advertisements letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll purchase much faster. And the best method to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly finding out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
However you can also use the feedback to plug into a couple of tested approaches for enhancing your sales, ads, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you an unique promise. If you do not like it, you can ask for a refund and you do not need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more thorough with discovering copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?