Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headlines.
Visitors to your website only read 20% of the content you write.
People just check out the very first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you need to employ a copywriter.
However then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more exposure, draw in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, though, and they’ll avoid doing business with a business that does not have clean and expert copy.
Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some experimentation, get some real data around where clients are leaving and where they’re investing the most time, and improve the copy based on the results.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “discomforts” are, and where they currently live.
Particular, reputable, and constant “power” words that harness effective, psychological and psychological triggers that guide people to buy your services and items.
Which’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wants to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging individuals to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of simply how crucial material marketing has ended up being when you need to sell anything online.
The majority of people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to solve an issue to completely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they require to change, take action, or just make a various decision.
And then, you’re their friend. You use them an option that really works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they desire is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
With numerous solutions, offers, services, products, and chances, the only possible way for your prospects and readers to trust you, buy from you, and stay devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write great copy.”.
Except that each time you attempt, your words stop working to convince anybody to purchase– except possibly your mom and a couple of loyal good friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote once again.
Consider another principle in marketing that counts on tactical positioning, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a natural and smooth way, your prospects won’t even understand they’re being convinced.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or location of proficiency depends on helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He dedicates numerous hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online because he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the right guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your offer to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can save you a huge quantity of time. It’s the best alternative to creating or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– however that need to simply demonstrate how effective his capability as a copy developer truly is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to persuading individuals– and, typically, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Your words ought to generate very strong feelings from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade customers to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to explain what they want to buy (page 104).
8 particular locations online that will show you the precise triggers motivating your potential clients and getting them to spend their money. You can use this to place your own item, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that fantastic copywriting leaves hints. It’s that terrific copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This area exposes formulas and design templates for emails, sales, and advertisements letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, emails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use data to assist your decisions.
But you can also utilize the feedback to plug into a few proven approaches for enhancing your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you a distinct pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire on your side when you’re prepared to get even more extensive with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single method in Copywriting Secrets.
What I understand for sure, though, is that whenever I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?