Jim Frank Edwards

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headings.

Visitors to your website just checked out 20% of the content you write.

People only read the very first two words on a line– typically, they miss the third word.

It’s numbers like this that make you believe you need to hire a copywriter.

Then you discover about the expenses of working with a copywriter to get more clicks:

Jim Frank Edwards

Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more exposure, draw in more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is great sales copy” (lies).

75% of visitors to a site pay attention to the overall quality of the copy, though, and they’ll avoid working with a business that does not have tidy and expert copy.

Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They just discover what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re investing the most time, and refine the copy based upon the results.

So if they don’t understand what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they currently live.

Specific, trustworthy, and consistent “power” words that harness powerful, psychological and emotional triggers that direct individuals to purchase your services and products.

And that’s exactly what Copywriting Secrets, a basic and effective book for anybody who wants to earn money using advertisements, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can use Copywriting Secrets.

It’s a testament to the power of words when it comes to encouraging people to buy. It’s likewise a clear acknowledgement of just how crucial material marketing has become when you require to offer anything online.

The majority of people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you want to provide access to your offer as clearly and strategically as possible.

Now, the “method” part of copywriting tricks originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to fix an issue to completely gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being somebody’s best pal and their worst enemy all on one page.

Think about it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.

Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they need to alter, take action, or simply make a different choice.

And after that, you’re their friend. You offer them an option that in fact works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

And that’s attention.

With so many services, deals, opportunities, items, and services, the only possible method for your readers and prospects to trust you, buy from you, and stay faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a reliable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

Many copywriting books try to teach you how to “write fantastic copy.”.

Except that every time you attempt, your words stop working to persuade anyone to purchase– other than possibly your mama and a few devoted buddies.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in certain structures.

Does this sound familiar?

If not, read that quote once again.

Think of another concept in marketing that relies on strategic placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a seamless and natural method, your potential customers won’t even understand they’re being persuaded.

Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is wise– he understands his lane or location of know-how depends on helping business owners make make money from funnel building.

Jim Frank Edwards

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct response marketing company.

He devotes numerous hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a very popular author who has been operating online given that he first began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous deals for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Best of all, he used his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

If this isn’t the best person to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your offer to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.

Which can save you an enormous quantity of time. It’s the best alternative to creating or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Since Jim Edwards worked on both– but that need to just demonstrate how powerful his capability as a copy creator truly is, they might seem similar.

The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “tricks” to persuading people– and, often, you have to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Jim Frank Edwards

These insights and tricks work together so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.

The “Love me. Hate me. There’s no cash in the center!” strategy. Your words ought to elicit really strong feelings from people and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly convince clients to make a purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers utilize to explain what they wish to buy (page 104).

8 particular locations online that will show you the precise triggers motivating your possible clients and getting them to invest their money. You can use this to position your own item, service, coaching, software (page 69-71).

How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the sheer quantity of information Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not just that terrific copywriting leaves hints. It’s that fantastic copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This section reveals formulas and design templates for sales, emails, and advertisements letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through ads, sales, and emails letters? And the finest method to do that through copywriting is to utilize 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while covertly determining the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the quantity of tweaking and refining you do.

You can likewise use the feedback to plug into a couple of tested techniques for enhancing your ads, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim likewise makes you a distinct pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will inspire your audience, no matter what you offer.

sales story secrets.

This is the book you desire in your corner when you’re prepared to get even more thorough with learning copywriting secrets for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.

What I understand for sure, though, is that every time I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

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