Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website only checked out 20% of the material you compose.
People just check out the very first 2 words on a line– normally, they miss the third word.
It’s numbers like this that make you think you ought to hire a copywriter.
Then you discover about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more exposure, bring in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, though, and they’ll avoid working with a business that does not have tidy and expert copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter knows what works. They only find out what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re investing the most time, and improve the copy based on the results.
So if they don’t understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal clients are, what their biggest “pains” are, and where they currently live.
Particular, reputable, and constant “power” words that harness powerful, psychological and emotional triggers that direct individuals to purchase your services and items.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wishes to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to encouraging individuals to purchase. When you need to offer anything online, it’s likewise a clear acknowledgement of simply how important content marketing has become.
The majority of people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.
That means you value your prospects’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to solve a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Then, using words, you continue to poke them all over it harms. Slowly, they remember why they require to alter, take action, or merely make a various choice.
And then, you’re their buddy. You use them an option that actually works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality results in open their wallets and buy. However the fact is that copywriting has to do with trading something even more valuable.
Something that’s practically a limited resource.
With numerous solutions, offers, opportunities, items, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and stay loyal to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write great copy.”.
Except that every time you attempt, your words fail to encourage anybody to buy– except perhaps your mom and a couple of devoted pals.
However the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote once again.
Consider another concept in marketing that counts on strategic placement, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a seamless and natural method, your prospects won’t even recognize they’re being encouraged.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of competence depends on assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been running online because he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous deals for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your offer to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can save you a huge amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– however that should just show how effective his ability as a copy developer genuinely is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to persuading people– and, frequently, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can use the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to elicit really strong emotions from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly persuade consumers to buy decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to describe what they wish to purchase (page 104).
8 particular places online that will show you the exact triggers motivating your prospective customers and getting them to spend their cash. You can use this to place your own item, service, coaching, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of info Jim Edwards crams in a simple book.
I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not just that great copywriting leaves hints. It’s that excellent copy can always be plugged in and “constructed” using formulas– and these work no matter what you sell. This section reveals solutions and design templates for e-mails, advertisements, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and emails letters? And the finest way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can utilize data to assist your choices.
You can likewise utilize the feedback to plug into a couple of tested approaches for improving your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you an unique promise. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more extensive with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I end up being a master copywriter. What about you?