Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website just read 20% of the content you write.
People only read the first two words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
But then you find out about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, gain more visibility, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the overall quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have expert and tidy copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only find out what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re spending the most time, and improve the copy based on the results.
So if they do not know what works, how can they help you make more sales?
It’s “easy.”
All you require are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect consumers are, what their greatest “pains” are, and where they presently live.
Specific, dependable, and constant “power” words that harness powerful, emotional and mental triggers that guide people to purchase your services and items.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anyone who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
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What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to encouraging individuals to buy, it’s a testament to the power of words. When you need to sell anything online, it’s also a clear recognition of just how crucial material marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you wish to give them access to your offer as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a client from being unaware about how to solve an issue to absolutely gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s finest friend and their worst enemy all on one page.
Consider it in this manner:.
Whether it’s:
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they need to change, act, or simply make a different decision.
And then, you’re their best friend. You use them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
Which’s attention.
With so many options, offers, services, items, and chances, the only possible way for your potential customers and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a reliable way to master high-converting copy.
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What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful became part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose fantastic copy.”.
Other than that whenever you try, your words fail to persuade anyone to purchase– except perhaps your mommy and a few faithful buddies.
But the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
Take note:
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Consider another idea in marketing that relies on tactical placement, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Sales funnels.
Which implies that sales funnels and sales copy abilities go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to act in such a natural and seamless method, your prospects won’t even recognize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
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Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
Period.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of proficiency depends on assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has actually been running online since he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the best man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete review, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can conserve you an enormous amount of time. It’s the best alternative to keeping an in-house copywriter or producing copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might appear comparable since Jim Edwards dealt with both– but that need to simply demonstrate how effective his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, fine-tune, and best conversion copy.
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Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “secrets” to persuading individuals– and, frequently, you have to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can use the formulas to develop persuasion in time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the center!” strategy. Your words ought to elicit extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince customers to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to explain what they want to purchase (page 104).
8 specific locations online that will reveal you the exact triggers encouraging your possible clients and getting them to spend their money. You can use this to place your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
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1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves clues. This area reveals formulas and design templates for sales, emails, and advertisements letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, emails, and sales letters? And the finest way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your consumers value and close without pressure.
Cha-ching!
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can utilize data to direct your decisions.
You can also use the feedback to plug into a few proven approaches for enhancing your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you a special guarantee. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
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Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will inspire your audience, no matter what you sell.
sales story tricks.
This is the book you desire on your side when you’re prepared to get even more extensive with learning copywriting tricks for any industry.
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Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every method in Copywriting Secrets.
What I understand for sure, however, is that each time I sit down to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?
