Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your website just read 20% of the content you compose.
Individuals just check out the first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you believe you must work with a copywriter.
But then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, acquire more visibility, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is fantastic sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, though, and they’ll prevent working with a company that does not have tidy and expert copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only learn what works after they go through some experimentation, get some genuine information around where clients are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
If they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.
Particular, trustworthy, and consistent “power” words that harness powerful, psychological and psychological triggers that guide people to buy your services and products.
Which’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wants to make money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it pertains to motivating people to purchase. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how important material marketing has actually ended up being.
Most people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to fix a problem to completely gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it injures. Gradually, they keep in mind why they need to change, take action, or simply make a different decision.
And then, you’re their best friend. You provide them an option that in fact works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s practically a limited resource.
And that’s attention.
With so many services, deals, items, opportunities, and services, the only possible way for your readers and prospects to trust you, purchase from you, and remain loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “write terrific copy.”.
Except that every time you attempt, your words stop working to encourage anybody to buy– other than maybe your mom and a couple of devoted friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, checked out that quote again.
Think of another idea in marketing that relies on tactical positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a smooth and natural way, your prospects will not even realize they’re being encouraged.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of competence lies in helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing firm.
He devotes numerous hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has actually been running online considering that he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you an enormous amount of time. It’s the best option to keeping an in-house copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– however that ought to just show how effective his capability as a copy developer genuinely is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can utilize the formulas to construct persuasion in time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the center!” strategy. Your words ought to elicit very strong emotions from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince clients to purchase choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients utilize to describe what they wish to purchase (page 104).
8 particular places online that will show you the exact triggers encouraging your prospective clients and getting them to invest their cash. You can use this to position your own product, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of details Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not just that terrific copywriting leaves hints. It’s that fantastic copy can constantly be plugged in and “developed” using formulas– and these work no matter what you offer. This section reveals solutions and design templates for sales, advertisements, and e-mails letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, sales, and emails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately determining the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to direct your decisions.
You can likewise use the feedback to plug into a few tested techniques for enhancing your ads, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a distinct pledge. If you do not like it, you can ask for a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire on your side when you’re prepared to get back at more in-depth with discovering copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every technique in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?