Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headings.
Visitors to your site just checked out 20% of the content you compose.
People just read the very first 2 words on a line– normally, they miss the third word.
It’s numbers like this that make you believe you should work with a copywriter.
However then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a site take note of the overall quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have expert and clean copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some experimentation, acquire some real data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.
If they do not know what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.
Specific, trustworthy, and consistent “power” words that harness powerful, psychological and psychological triggers that guide people to buy your services and products.
And that’s precisely what Copywriting Secrets, a effective and fundamental book for anybody who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to encouraging individuals to buy, it’s a testimony to the power of words. When you require to offer anything online, it’s also a clear acknowledgement of just how essential material marketing has actually become.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That means you value your potential customers’ time and you wish to provide access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to completely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being someone’s friend and their worst enemy all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them all over it harms. Slowly, they remember why they require to change, take action, or just make a different choice.
And after that, you’re their friend. You provide them a solution that actually works, without being aggressive, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of options, offers, services, chances, and products, the only possible way for your prospects and readers to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “write great copy.”.
Other than that whenever you try, your words stop working to persuade anyone to purchase– other than perhaps your mom and a couple of devoted friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think of another principle in marketing that counts on tactical positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and smooth method, your prospects will not even realize they’re being encouraged.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of expertise lies in assisting business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several deals for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the best guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you a huge amount of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that ought to simply demonstrate how powerful his capability as a copy creator really is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you need to personalize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading individuals– and, frequently, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Your words must generate very strong emotions from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince consumers to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers use to explain what they wish to purchase (page 104).
8 particular places online that will show you the precise triggers inspiring your prospective consumers and getting them to spend their cash. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the sheer amount of info Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves clues. This area reveals formulas and design templates for advertisements, sales, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, emails, and advertisements letters? And the best method to do that through copywriting is to use 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly determining the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can use information to guide your decisions.
You can also utilize the feedback to plug into a few proven methods for improving your advertisements, sales, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a distinct guarantee. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more in-depth with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.
What I know for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?