Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headings.
Visitors to your website only read 20% of the material you compose.
Individuals only check out the first two words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you believe you should employ a copywriter.
However then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more visibility, bring in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have tidy and expert copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some trial and error, get some real information around where consumers are leaving and where they’re investing the most time, and improve the copy based on the outcomes.
So if they don’t understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal consumers are, what their greatest “pains” are, and where they presently live.
Particular, trusted, and consistent “power” words that harness powerful, psychological and emotional triggers that direct people to buy your product or services.
And that’s precisely what Copywriting Secrets, a basic and effective book for anybody who wishes to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to motivating people to purchase. When you require to offer anything online, it’s likewise a clear recognition of simply how essential content marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve an issue to absolutely gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst enemy all on one page.
Think about it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it injures. Slowly, they keep in mind why they require to alter, act, or merely make a various decision.
And then, you’re their buddy. You offer them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality results in open their wallets and purchase. However the reality is that copywriting has to do with trading something far more important.
Something that’s practically a scarce resource.
And that’s attention.
With many options, offers, services, chances, and products, the only possible way for your potential customers and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning became part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that every time you attempt, your words stop working to persuade anyone to buy– other than possibly your mom and a couple of devoted buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Think about another idea in marketing that relies on tactical positioning, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and smooth method, your potential customers won’t even recognize they’re being persuaded.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of proficiency lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct action marketing firm.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has actually been running online given that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the ideal man to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can conserve you a massive quantity of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They might seem comparable since Jim Edwards worked on both– but that need to just demonstrate how powerful his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “secrets” to convincing individuals– and, often, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Your words should elicit really strong emotions from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince customers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words customers utilize to describe what they wish to purchase (page 104).
8 specific locations online that will reveal you the specific triggers encouraging your prospective consumers and getting them to invest their cash. You can use this to place your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of info Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that terrific copywriting leaves clues. It’s that great copy can always be plugged in and “constructed” using solutions– and these work no matter what you offer. This section exposes formulas and design templates for sales, ads, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, advertisements, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
However you can also utilize the feedback to plug into a few proven methods for enhancing your e-mails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you an unique pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will motivate your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more in-depth with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?