Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your website only read 20% of the material you write.
Individuals only read the very first two words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
Then you discover about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more presence, attract more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, however, and they’ll prevent working with a business that does not have expert and tidy copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some trial and error, get some genuine data around where clients are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
So if they do not understand what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal consumers are, what their biggest “pains” are, and where they presently live.
Specific, dependable, and constant “power” words that harness powerful, psychological and mental triggers that assist people to buy your services and products.
And that’s precisely what Copywriting Secrets, a effective and essential book for anybody who wants to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it pertains to encouraging people to purchase. It’s also a clear acknowledgement of simply how important material marketing has become when you require to sell anything online.
The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.
That means you value your potential customers’ time and you want to give them access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to totally gung-ho about your service.
However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Think about it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they require to alter, take action, or just make a various decision.
And then, you’re their best friend. You offer them a solution that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they want is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
And that’s attention.
With numerous services, offers, products, opportunities, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and remain devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that each time you attempt, your words stop working to convince anybody to purchase– except possibly your mother and a couple of faithful friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Consider another concept in marketing that counts on strategic placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a natural and smooth method, your prospects will not even understand they’re being convinced.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of proficiency depends on helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online given that he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the right guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can conserve you a massive quantity of time. It’s the perfect option to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may appear comparable because Jim Edwards dealt with both– however that need to simply demonstrate how powerful his ability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “secrets” to convincing people– and, frequently, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to develop persuasion with time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words ought to generate very strong emotions from individuals and require them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly encourage consumers to buy choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words customers use to explain what they wish to buy (page 104).
8 particular locations online that will show you the specific triggers motivating your potential clients and getting them to spend their cash. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves clues. This section reveals solutions and templates for emails, advertisements, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through e-mails, sales, and advertisements letters? And the finest way to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of tested techniques for enhancing your ads, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a special guarantee. If you don’t like it, you can request a refund and you don’t need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you sell.
sales story secrets.
This is the book you want in your corner when you’re prepared to get even more thorough with learning copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?