Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your site just read 20% of the material you compose.
People just read the first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you think you must employ a copywriter.
However then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the total quality of the copy, however, and they’ll prevent working with a business that doesn’t have tidy and expert copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They only find out what works after they go through some trial and error, acquire some real information around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they do not understand what works, how can they help you make more sales?
All you require are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.
Particular, reputable, and constant “power” words that harness powerful, mental and emotional triggers that assist people to buy your services and products.
Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to inspiring people to purchase. It’s likewise a clear recognition of simply how important content marketing has become when you require to sell anything online.
Most people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting details to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a consumer from being unaware about how to fix a problem to totally gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they remember why they need to alter, do something about it, or just make a various decision.
And after that, you’re their friend. You use them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. However the fact is that copywriting has to do with trading something even more important.
Something that’s practically a limited resource.
And that’s attention.
With many options, offers, chances, services, and items, the only possible way for your readers and potential customers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous was part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write terrific copy.”.
Except that each time you attempt, your words stop working to encourage anybody to buy– other than possibly your mommy and a few faithful friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this noise familiar?
If not, checked out that quote once again.
Think about another principle in marketing that relies on tactical positioning, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to take action in such a smooth and natural way, your potential customers will not even recognize they’re being convinced.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of competence depends on assisting business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been operating online because he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous offers for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the right guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your deal to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you an enormous quantity of time. It’s the perfect option to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Since Jim Edwards worked on both– however that must just demonstrate how powerful his ability as a copy developer genuinely is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to convincing people– and, frequently, you have to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Your words must elicit very strong emotions from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage consumers to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients utilize to explain what they wish to purchase (page 104).
8 particular places online that will show you the precise triggers inspiring your possible customers and getting them to spend their cash. You can utilize this to position your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that fantastic copywriting leaves hints. It’s that fantastic copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This section exposes solutions and templates for emails, sales, and ads letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the best method to do that through copywriting is to use 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to direct your choices.
You can also utilize the feedback to plug into a couple of tested approaches for improving your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a distinct guarantee. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will encourage your audience, no matter what you sell.
sales story tricks.
This is the book you desire on your side when you’re ready to get back at more thorough with learning copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single strategy in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?