Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your website only read 20% of the material you write.
People just check out the first 2 words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you must hire a copywriter.
However then you learn about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, acquire more presence, attract more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is terrific sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, though, and they’ll prevent working with a business that does not have tidy and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They just find out what works after they go through some trial and error, gain some real data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
So if they do not know what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal customers are, what their biggest “discomforts” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, emotional and mental triggers that assist people to buy your services and products.
And that’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wants to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
When it comes to inspiring people to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of just how essential material marketing has become when you require to sell anything online.
Most people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating information to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks originates from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to resolve an issue to totally gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Slowly, they remember why they need to alter, do something about it, or simply make a different choice.
And after that, you’re their best friend. You provide them an option that actually works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they desire is for quality results in open their wallets and purchase. But the truth is that copywriting has to do with trading something much more important.
Something that’s practically a limited resource.
With numerous options, offers, opportunities, products, and services, the only possible method for your prospects and readers to trust you, purchase from you, and stay faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write great copy.”.
Other than that every time you try, your words fail to persuade anybody to buy– except perhaps your mother and a couple of loyal pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think of another idea in marketing that counts on tactical placement, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a natural and seamless method, your potential customers will not even recognize they’re being persuaded.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of proficiency depends on assisting business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He devotes numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online because he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting skills to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the right guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your deal to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can conserve you an enormous amount of time. It’s the best alternative to creating or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
They might appear similar due to the fact that Jim Edwards dealt with both– however that must simply demonstrate how powerful his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will give you everything you need to customize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “secrets” to convincing individuals– and, frequently, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words must generate extremely strong emotions from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to instantly encourage clients to buy decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients use to describe what they wish to buy (page 104).
8 specific places online that will show you the precise triggers inspiring your potential clients and getting them to invest their cash. You can use this to place your own item, service, training, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves clues. This area exposes solutions and design templates for advertisements, e-mails, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through e-mails, advertisements, and sales letters? And the finest way to do that through copywriting is to utilize four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
However you can likewise use the feedback to plug into a few proven approaches for enhancing your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim also makes you an unique pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re prepared to get even more thorough with discovering copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?