Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headings.
Visitors to your site only checked out 20% of the material you compose.
Individuals only read the very first 2 words on a line– typically, they miss the third word.
It’s numbers like this that make you believe you ought to work with a copywriter.
Then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more presence, bring in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a website take note of the general quality of the copy, however, and they’ll avoid doing business with a business that does not have tidy and expert copy.
Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some experimentation, gain some genuine data around where clients are leaving and where they’re investing the most time, and refine the copy based on the results.
So if they don’t understand what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “pains” are, and where they currently live.
Particular, trusted, and constant “power” words that harness powerful, psychological and mental triggers that guide people to buy your services and items.
Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anyone who wishes to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
It’s a testimony to the power of words when it pertains to inspiring individuals to purchase. It’s likewise a clear recognition of just how crucial material marketing has actually ended up being when you need to sell anything online.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be interacting info to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to solve a problem to absolutely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being somebody’s finest pal and their worst enemy all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them everywhere it injures. Slowly, they remember why they require to change, do something about it, or just make a different decision.
And then, you’re their best friend. You provide them an option that really works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
And that’s attention.
With numerous services, offers, chances, services, and products, the only possible method for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous was part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write fantastic copy.”.
Except that every time you attempt, your words fail to encourage anybody to purchase– other than perhaps your mommy and a few devoted pals.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Think about another concept in marketing that depends on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to act in such a natural and seamless method, your prospects will not even recognize they’re being convinced.
Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of proficiency depends on helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He dedicates hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been running online because he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the best guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you a huge amount of time. It’s the ideal option to keeping an in-house copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Because Jim Edwards worked on both– but that should simply demonstrate how powerful his capability as a copy developer really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading individuals– and, often, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the center!” method. Your words need to generate very strong feelings from individuals and force them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage customers to purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients use to describe what they wish to buy (page 104).
8 particular places online that will show you the specific triggers encouraging your prospective customers and getting them to spend their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of info Jim Edwards packs in a mere book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you should anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that terrific copywriting leaves hints. It’s that excellent copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This area exposes formulas and templates for sales, advertisements, and emails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, emails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase much faster. And the best method to do that through copywriting is to use four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
You can likewise use the feedback to plug into a couple of proven techniques for improving your emails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you an unique pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more extensive with learning copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?