Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your website only read 20% of the material you write.
People only read the very first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
But then you discover the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, however, and they’ll avoid working with a business that doesn’t have tidy and professional copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter knows what works. They only learn what works after they go through some experimentation, get some real data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.
Specific, reputable, and consistent “power” words that harness effective, mental and emotional triggers that assist people to purchase your product or services.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anyone who wants to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
When it comes to inspiring individuals to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of simply how essential content marketing has become when you need to sell anything online.
Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to give them access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to solve a problem to totally gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they keep in mind why they need to alter, take action, or merely make a various decision.
And after that, you’re their best friend. You use them a service that really works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
With so many services, offers, services, opportunities, and products, the only possible method for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose great copy.”.
Except that every time you try, your words fail to convince anybody to buy– other than maybe your mommy and a few devoted friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another idea in marketing that depends on strategic placement, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a seamless and natural method, your potential customers will not even realize they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of competence depends on helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He commits hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online given that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several offers for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you a huge amount of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They may seem similar since Jim Edwards worked on both– however that should just show how effective his ability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading individuals– and, typically, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words must generate very strong emotions from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately convince consumers to buy choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients use to describe what they want to purchase (page 104).
8 particular places online that will reveal you the precise triggers motivating your prospective customers and getting them to spend their money. You can use this to place your own item, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of frustrating reading about the large quantity of information Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that great copywriting leaves ideas. It’s that great copy can constantly be plugged in and “constructed” using solutions– and these work no matter what you sell. This section exposes solutions and design templates for sales, emails, and advertisements letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through emails, advertisements, and sales letters? And the finest method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can use data to direct your decisions.
But you can also utilize the feedback to plug into a couple of tested approaches for enhancing your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a special guarantee. You can ask for a refund and you don’t have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more in-depth with discovering copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?