Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headlines.
Visitors to your website just read 20% of the content you compose.
People just check out the first two words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you need to employ a copywriter.
Then you discover about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more presence, attract more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the general quality of the copy, though, and they’ll avoid doing business with a business that does not have clean and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They just find out what works after they go through some experimentation, acquire some real data around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.
So if they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal consumers are, what their biggest “pains” are, and where they presently live.
Particular, dependable, and constant “power” words that harness powerful, mental and emotional triggers that direct individuals to buy your services and items.
Which’s exactly what Copywriting Secrets, a essential and effective book for anybody who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns inspiring people to buy. It’s also a clear recognition of just how crucial content marketing has actually become when you require to offer anything online.
Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to provide access to your offer as clearly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve an issue to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s best pal and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s deepest, darkest, most prevalent pain to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to alter, act, or simply make a different choice.
And after that, you’re their friend. You use them an option that in fact works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality results in open their wallets and buy. The fact is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
And that’s attention.
With a lot of services, deals, chances, services, and items, the only possible method for your readers and potential customers to trust you, buy from you, and stay loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that each time you try, your words stop working to encourage anybody to buy– other than possibly your mama and a few loyal pals.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think of another principle in marketing that counts on tactical placement, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a smooth and natural way, your prospects will not even realize they’re being encouraged.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of knowledge depends on assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online since he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the best man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your deal to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can save you a huge amount of time. It’s the best alternative to keeping an in-house copywriter or producing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may seem similar due to the fact that Jim Edwards dealt with both– but that ought to just show how effective his capability as a copy creator really is.
The Copywriting Secrets book, on the other hand, will provide you whatever you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to convincing people– and, typically, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to construct persuasion with time. Some examples in the book include:.
The “Love me. Your words need to generate really strong emotions from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade consumers to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to explain what they want to purchase (page 104).
8 particular locations online that will reveal you the precise triggers inspiring your possible clients and getting them to spend their money. You can use this to position your own item, service, coaching, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of info Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that fantastic copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This section exposes solutions and templates for sales, emails, and advertisements letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, emails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the best way to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.
However you can also use the feedback to plug into a couple of tested methods for enhancing your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a distinct promise. If you don’t like it, you can request for a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more extensive with learning copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?