Naz Edwards Jim Adams

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only check out headlines.

Visitors to your website only checked out 20% of the material you write.

People only read the first 2 words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you believe you ought to employ a copywriter.

But then you discover the costs of employing a copywriter to get more clicks:

Naz Edwards Jim Adams

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more exposure, attract more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really require to make sales is terrific sales copy” (lies).

75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll avoid working with a company that does not have expert and clean copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter understands what works. They just discover what works after they go through some trial and error, acquire some real data around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.

If they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect clients are, what their greatest “discomforts” are, and where they presently live.

Specific, reliable, and consistent “power” words that harness powerful, emotional and psychological triggers that assist people to purchase your product or services.

Which’s exactly what Copywriting Secrets, a basic and powerful book for anybody who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

When it comes to inspiring individuals to purchase, it’s a testament to the power of words. It’s also a clear recognition of simply how essential content marketing has become when you need to offer anything online.

The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be interacting info to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you wish to give them access to your deal as clearly and strategically as possible.

Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to resolve a problem to totally gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s best buddy and their worst opponent all on one page.

Think about it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.

Utilizing words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they need to change, act, or merely make a various choice.

And after that, you’re their buddy. You offer them an option that really works, without being aggressive, scammy, or salesy.

Now, numerous business owners will tell you that what they desire is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more important.

Something that’s nearly a scarce resource.

And that’s attention.

With numerous solutions, deals, chances, services, and items, the only possible method for your readers and prospects to trust you, purchase from you, and remain faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a reputable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking stunning became part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “write excellent copy.”.

Other than that each time you attempt, your words fail to encourage anyone to buy– other than maybe your mom and a couple of devoted pals.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.

Does this noise familiar?

If not, checked out that quote again.

Consider another principle in marketing that relies on tactical placement, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a natural and smooth way, your prospects won’t even realize they’re being persuaded.

Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he understands his lane or area of expertise lies in helping entrepreneurs make make money from funnel structure.

Naz Edwards Jim Adams

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.

He’s the founder and owner of a direct response marketing company.

He devotes numerous hours every year to training individually company owner in the Funnel Scripts community.

He’s a very popular author who has actually been operating online given that he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched multiple deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Most importantly, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

If this isn’t the best person to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

Which can save you a massive quantity of time. It’s the best option to developing or keeping an internal copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– but that should just demonstrate how effective his capability as a copy developer genuinely is, they may seem similar.

The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are lots of “tricks” to convincing individuals– and, frequently, you have to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Naz Edwards Jim Adams

These secrets and insights collaborate so you can utilize the formulas to construct persuasion gradually. Some examples in the book consist of:.

The “Love me. Hate me. There’s no cash in the center!” technique. Your words ought to generate very strong feelings from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly persuade customers to buy decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers use to explain what they want to purchase (page 104).

8 particular places online that will show you the exact triggers motivating your possible consumers and getting them to invest their money. You can use this to place your own item, service, training, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not just that fantastic copywriting leaves clues. It’s that great copy can constantly be plugged in and “built” using formulas– and these work no matter what you sell. This area reveals formulas and design templates for e-mails, ads, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to selling through advertisements, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use data to direct your choices.

However you can likewise use the feedback to plug into a few proven methods for enhancing your e-mails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim likewise makes you a special promise. If you don’t like it, you can ask for a refund and you do not need to send out the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you offer.

sales story tricks.

This is the book you desire in your corner when you’re ready to get back at more in-depth with finding out copywriting tricks for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.

What I understand for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.