Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headings.
Visitors to your website just read 20% of the material you write.
People just check out the very first two words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
However then you learn more about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more visibility, attract more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll prevent working with a company that does not have clean and expert copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They just discover what works after they go through some experimentation, gain some genuine data around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.
Particular, trusted, and constant “power” words that harness effective, psychological and psychological triggers that direct individuals to purchase your product or services.
And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it concerns motivating individuals to purchase. It’s likewise a clear acknowledgement of simply how crucial content marketing has actually ended up being when you require to sell anything online.
Many people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to provide access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to solve a problem to absolutely gung-ho about your service.
In my experience, copywriting is easier: It’s like being someone’s best buddy and their worst opponent all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Using words, you continue to poke them all over it hurts. Gradually, they remember why they need to alter, act, or simply make a various choice.
And after that, you’re their friend. You use them an option that in fact works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality results in open their wallets and buy. But the truth is that copywriting has to do with trading something much more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of services, deals, services, products, and opportunities, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that each time you attempt, your words stop working to persuade anybody to purchase– except maybe your mom and a couple of faithful good friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this noise familiar?
If not, read that quote again.
Consider another idea in marketing that counts on tactical positioning, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a smooth and natural method, your prospects won’t even realize they’re being encouraged.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or location of competence depends on assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He commits numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online since he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several offers for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the ideal alternative to keeping an internal copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They may seem comparable since Jim Edwards worked on both– however that must simply show how powerful his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to persuading people– and, often, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words should generate really strong feelings from people and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade customers to buy decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words clients use to describe what they want to purchase (page 104).
8 particular places online that will reveal you the exact triggers encouraging your prospective clients and getting them to spend their money. You can utilize this to position your own item, service, training, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the sheer quantity of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not simply that excellent copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “built” utilizing solutions– and these work no matter what you offer. This area exposes solutions and templates for e-mails, advertisements, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use data to guide your choices.
You can also utilize the feedback to plug into a few proven techniques for improving your ads, sales, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a distinct pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re ready to get back at more thorough with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?