Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headlines.
Visitors to your website just read 20% of the material you compose.
Individuals only read the first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you believe you ought to employ a copywriter.
But then you discover the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll prevent working with a business that does not have professional and clean copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They just find out what works after they go through some experimentation, acquire some genuine data around where clients are leaving and where they’re investing the most time, and improve the copy based upon the results.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “discomforts” are, and where they presently live.
Specific, trustworthy, and constant “power” words that harness powerful, emotional and psychological triggers that assist people to buy your services and products.
Which’s exactly what Copywriting Secrets, a powerful and basic book for anyone who wants to generate income using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to motivating people to purchase. It’s likewise a clear recognition of just how essential material marketing has actually ended up being when you need to offer anything online.
Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to provide access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to resolve an issue to completely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them all over it harms. Gradually, they remember why they require to alter, act, or just make a various choice.
And then, you’re their buddy. You provide them a service that in fact works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they desire is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s practically a limited resource.
And that’s attention.
With numerous options, deals, services, opportunities, and items, the only possible way for your readers and potential customers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely was part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose great copy.”.
Except that every time you try, your words stop working to encourage anybody to purchase– other than perhaps your mama and a couple of faithful pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that counts on tactical positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a natural and seamless method, your prospects won’t even recognize they’re being encouraged.
Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of proficiency lies in assisting entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online because he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several deals for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the right guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you a massive quantity of time. It’s the perfect alternative to keeping an internal copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They may appear similar because Jim Edwards worked on both– however that ought to just show how powerful his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to personalize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing individuals– and, often, you have to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Your words need to generate very strong emotions from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade consumers to buy choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to explain what they wish to purchase (page 104).
8 specific places online that will show you the specific triggers encouraging your potential clients and getting them to spend their money. You can utilize this to place your own product, service, training, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves ideas. This section exposes solutions and design templates for advertisements, emails, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to guide your choices.
You can also utilize the feedback to plug into a few proven techniques for improving your e-mails, ads, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you an unique pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more extensive with discovering copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single method in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?