Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headlines.
Visitors to your site just checked out 20% of the content you write.
People only check out the first 2 words on a line– typically, they miss the third word.
It’s numbers like this that make you believe you should work with a copywriter.
Then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll avoid doing business with a business that does not have expert and tidy copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
So if they don’t understand what works, how can they help you make more sales?
All you need are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect clients are, what their greatest “pains” are, and where they currently live.
Particular, reliable, and consistent “power” words that harness effective, psychological and emotional triggers that direct individuals to buy your services and items.
And that’s precisely what Copywriting Secrets, a basic and powerful book for anybody who wants to make money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it comes to inspiring individuals to purchase. It’s likewise a clear acknowledgement of just how important content marketing has ended up being when you require to sell anything online.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be communicating information to your leads at a third-grade reading level.
That implies you value your potential customers’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to absolutely gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s finest pal and their worst opponent all on one page.
Consider it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Slowly, they remember why they need to change, act, or simply make a various decision.
And then, you’re their friend. You use them an option that actually works, without being pushy, scammy, or salesy.
Now, many business owners will tell you that what they desire is for quality leads to open their wallets and buy. But the reality is that copywriting is about trading something far more valuable.
Something that’s almost a scarce resource.
With numerous solutions, deals, services, opportunities, and items, the only possible way for your prospects and readers to trust you, buy from you, and stay faithful to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write great copy.”.
Other than that each time you try, your words stop working to encourage anybody to purchase– other than perhaps your mama and a couple of devoted friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, checked out that quote again.
Consider another idea in marketing that counts on tactical placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a seamless and natural way, your prospects will not even recognize they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or location of knowledge lies in assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He devotes numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online because he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own products and those of others using sales letters that have created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
So if this isn’t the right guy to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you a huge amount of time. It’s the perfect alternative to producing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Since Jim Edwards worked on both– but that should simply demonstrate how effective his capability as a copy creator truly is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to persuading people– and, typically, you have to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Your words must generate extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince customers to make a purchase choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 specific locations online that will reveal you the exact triggers encouraging your prospective consumers and getting them to invest their money. You can use this to place your own product, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your potential customers and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the sheer quantity of info Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that fantastic copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you offer. This area reveals solutions and templates for e-mails, ads, and sales letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, e-mails, and advertisements letters? And the finest way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can use information to guide your decisions.
But you can also use the feedback to plug into a couple of proven approaches for enhancing your e-mails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you a special guarantee. If you do not like it, you can request a refund and you do not have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re ready to get even more thorough with discovering copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?