Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your site only checked out 20% of the material you write.
People only check out the very first 2 words on a line– normally, they miss the third word.
It’s numbers like this that make you think you should hire a copywriter.
However then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll prevent doing business with a company that does not have professional and clean copy.
Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They only learn what works after they go through some trial and error, get some real information around where customers are leaving and where they’re investing the most time, and improve the copy based on the results.
So if they do not know what works, how can they help you make more sales?
It’s “basic.”
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect customers are, what their biggest “pains” are, and where they presently live.
Particular, trustworthy, and constant “power” words that harness powerful, psychological and mental triggers that guide people to buy your product or services.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
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What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testament to the power of words. When you need to offer anything online, it’s likewise a clear recognition of simply how crucial content marketing has become.
Many people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you want to give them access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being unaware about how to resolve a problem to absolutely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst enemy all on one page.
Think of it this way:.
Whether it’s:
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Using words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to alter, take action, or merely make a various decision.
And then, you’re their buddy. You use them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
And that’s attention.
With a lot of services, offers, services, opportunities, and items, the only possible way for your prospects and readers to trust you, buy from you, and stay devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a dependable method to master high-converting copy.
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What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose terrific copy.”.
Except that each time you attempt, your words stop working to convince anyone to purchase– except perhaps your mommy and a couple of devoted friends.
However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
Take note:
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, checked out that quote once again.
Think of another concept in marketing that counts on strategic positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Sales funnels.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a natural and smooth way, your potential customers won’t even understand they’re being convinced.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
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Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
Period.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of know-how lies in helping entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He commits numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online given that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced numerous offers for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the best person to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can conserve you a massive amount of time. It’s the ideal alternative to creating or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may seem similar due to the fact that Jim Edwards worked on both– however that need to just demonstrate how effective his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, fine-tune, and perfect conversion copy.
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Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, frequently, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can utilize the formulas to build persuasion in time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the middle!” technique. Your words need to generate really strong emotions from people and require them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly persuade consumers to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to explain what they want to buy (page 104).
8 particular locations online that will reveal you the precise triggers inspiring your potential clients and getting them to invest their money. You can utilize this to position your own product, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of information Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you ought to expect in each area of the Copywriting Secrets book.
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1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that terrific copywriting leaves hints. It’s that excellent copy can always be plugged in and “built” using formulas– and these work no matter what you sell. This section reveals formulas and templates for e-mails, advertisements, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, e-mails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately determining the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
Cha-ching!
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
But you can also use the feedback to plug into a couple of tested techniques for enhancing your e-mails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you an unique guarantee. If you don’t like it, you can ask for a refund and you do not need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
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Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re prepared to get even more thorough with finding out copywriting tricks for any industry.
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Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every method in Copywriting Secrets.
What I understand for sure, though, is that every time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?
