Robby Russell Brunson

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headings.

Visitors to your website only checked out 20% of the material you write.

Individuals just check out the first two words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you believe you should hire a copywriter.

Then you find out about the costs of hiring a copywriter to get more clicks:

Robby Russell Brunson

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more presence, bring in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll prevent doing business with a company that does not have tidy and professional copy.

Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter understands what works. They just discover what works after they go through some experimentation, acquire some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.

So if they do not know what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they currently live.

Specific, dependable, and consistent “power” words that harness powerful, psychological and psychological triggers that direct individuals to buy your services and products.

Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to make money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it comes to encouraging individuals to purchase. When you require to sell anything online, it’s also a clear recognition of simply how important content marketing has ended up being.

Many people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.

But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.

That means you worth your prospects’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a consumer from being unaware about how to fix an issue to completely gung-ho about your option.

However, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start off explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.

Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they remember why they require to alter, do something about it, or merely make a various choice.

And after that, you’re their buddy. You provide them a solution that actually works, without being aggressive, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

And that’s attention.

With many options, offers, products, services, and chances, the only possible method for your potential customers and readers to trust you, buy from you, and stay loyal to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “compose excellent copy.”.

Except that each time you try, your words stop working to persuade anyone to buy– except perhaps your mama and a couple of faithful buddies.

However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in certain structures.

Does this noise familiar?

If not, read that quote once again.

Think of another principle in marketing that counts on tactical placement, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a seamless and natural way, your potential customers won’t even recognize they’re being persuaded.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he knows his lane or location of competence lies in assisting entrepreneurs make benefit from funnel structure.

Robby Russell Brunson

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his qualifications:.

He’s the creator and owner of a direct response marketing company.

He dedicates hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been running online since he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced multiple offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.

Best of all, he used his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

If this isn’t the best person to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can conserve you an enormous quantity of time. It’s the ideal alternative to keeping an internal copywriter or producing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

They may appear similar because Jim Edwards dealt with both– however that ought to just demonstrate how powerful his capability as a copy creator really is.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “secrets” to persuading people– and, typically, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Robby Russell Brunson

These tricks and insights work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Your words ought to generate very strong feelings from people and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage customers to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers utilize to explain what they want to purchase (page 104).

8 particular locations online that will reveal you the exact triggers inspiring your potential clients and getting them to spend their cash. You can use this to place your own item, service, coaching, software application (page 69-71).

How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you should anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that fantastic copywriting leaves clues. This section exposes formulas and design templates for e-mails, sales, and ads letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through e-mails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while secretly determining the reality? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can utilize information to assist your decisions.

However you can also utilize the feedback to plug into a couple of proven techniques for enhancing your sales, emails, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you a special pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will encourage your audience, no matter what you sell.

sales story tricks.

This is the book you desire on your side when you’re ready to get back at more extensive with finding out copywriting secrets for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every technique in Copywriting Secrets.

What I know for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

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