Russell Brunson 108 Split Tests

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only check out headings.

Visitors to your website only read 20% of the content you write.

People only check out the first 2 words on a line– typically, they miss the third word.

It’s numbers like this that make you think you need to hire a copywriter.

Then you learn about the expenses of employing a copywriter to get more clicks:

Russell Brunson 108 Split Tests

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more visibility, bring in more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a site take note of the total quality of the copy, however, and they’ll avoid working with a company that doesn’t have clean and professional copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter knows what works. They just find out what works after they go through some experimentation, acquire some genuine data around where customers are leaving and where they’re investing the most time, and improve the copy based upon the results.

If they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.

Particular, trusted, and consistent “power” words that harness powerful, mental and emotional triggers that assist people to purchase your services and products.

Which’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wants to generate income utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it pertains to inspiring people to purchase. When you need to offer anything online, it’s likewise a clear acknowledgement of just how essential material marketing has ended up being.

Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.

However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you wish to provide access to your deal as plainly and strategically as possible.

Now, the “strategy” part of copywriting secrets originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to fix an issue to totally gung-ho about your service.

In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst opponent all on one page.

Consider it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start off explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.

Using words, you continue to poke them all over it hurts. Slowly, they keep in mind why they require to change, act, or simply make a various decision.

And then, you’re their best friend. You offer them a solution that in fact works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they want is for quality leads to open their wallets and purchase. However the truth is that copywriting has to do with trading something far more important.

Something that’s nearly a limited resource.

Which’s attention.

With numerous options, offers, chances, products, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everybody can utilize a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful was part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “compose great copy.”.

Except that whenever you attempt, your words fail to persuade anybody to buy– except perhaps your mommy and a few faithful friends.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.

Does this noise familiar?

If not, checked out that quote once again.

Think of another concept in marketing that depends on strategic placement, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to do something about it in such a natural and smooth way, your prospects will not even recognize they’re being encouraged.

Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he understands his lane or location of proficiency depends on assisting business owners make benefit from funnel structure.

Russell Brunson 108 Split Tests

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He commits numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been running online considering that he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced numerous deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the ideal guy to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you a massive amount of time. It’s the best alternative to creating or keeping an internal copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

Due to the fact that Jim Edwards worked on both– but that ought to just demonstrate how effective his capability as a copy developer really is, they might appear similar.

The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, fine-tune, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “secrets” to convincing individuals– and, often, you have to utilize a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson 108 Split Tests

These secrets and insights work together so you can use the formulas to build persuasion over time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no money in the middle!” strategy. Your words need to elicit extremely strong emotions from individuals and require them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately encourage customers to purchase decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your client and find the “magic” words consumers utilize to explain what they want to buy (page 104).

8 particular places online that will show you the precise triggers motivating your prospective customers and getting them to spend their cash. You can use this to place your own item, service, coaching, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the large quantity of information Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves clues. This section exposes formulas and design templates for sales, e-mails, and advertisements letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through ads, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to use four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.

But you can likewise use the feedback to plug into a couple of tested techniques for enhancing your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you an unique pledge. If you don’t like it, you can ask for a refund and you do not need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will motivate your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more extensive with discovering copywriting secrets for any market, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.

What I understand for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.