Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headlines.
Visitors to your website only checked out 20% of the content you compose.
People only check out the very first 2 words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you ought to work with a copywriter.
Then you discover about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, though, and they’ll avoid doing business with a business that does not have expert and clean copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some trial and error, gain some real data around where clients are leaving and where they’re investing the most time, and improve the copy based upon the results.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal clients are, what their biggest “pains” are, and where they presently live.
Specific, trusted, and constant “power” words that harness powerful, emotional and psychological triggers that guide individuals to buy your services and products.
Which’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to motivating individuals to buy. It’s also a clear acknowledgement of just how crucial content marketing has actually ended up being when you require to offer anything online.
Many people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you want to provide access to your offer as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to fix a problem to totally gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Utilizing words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they need to change, act, or just make a different decision.
And then, you’re their friend. You use them a solution that actually works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With numerous solutions, offers, opportunities, services, and products, the only possible method for your prospects and readers to trust you, buy from you, and remain loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write fantastic copy.”.
Other than that whenever you try, your words fail to encourage anyone to purchase– other than perhaps your mama and a couple of faithful pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think about another idea in marketing that depends on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a natural and seamless way, your potential customers will not even understand they’re being persuaded.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or location of competence depends on helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He devotes numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online considering that he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous deals for his own products and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the best guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you a massive amount of time. It’s the best option to creating or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They may seem comparable due to the fact that Jim Edwards dealt with both– but that ought to simply demonstrate how powerful his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to convincing individuals– and, typically, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the middle!” technique. Your words need to generate really strong feelings from people and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately convince consumers to buy choice, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers utilize to explain what they want to purchase (page 104).
8 specific locations online that will show you the exact triggers encouraging your prospective consumers and getting them to spend their money. You can use this to place your own product, service, training, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the road. It’s not just that excellent copywriting leaves clues. It’s that fantastic copy can constantly be plugged in and “developed” using formulas– and these work no matter what you offer. This area exposes solutions and templates for emails, sales, and advertisements letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through advertisements, sales, and emails letters? And the finest method to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use information to guide your decisions.
You can also use the feedback to plug into a couple of proven approaches for enhancing your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you an unique promise. If you do not like it, you can request for a refund and you do not have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re prepared to get even more extensive with discovering copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single strategy in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?