Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just check out headings.
Visitors to your site just checked out 20% of the material you write.
People just read the first two words on a line– generally, they miss out on the third word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more presence, attract more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, however, and they’ll avoid doing business with a business that does not have expert and tidy copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They only learn what works after they go through some trial and error, gain some real information around where customers are leaving and where they’re investing the most time, and improve the copy based upon the outcomes.
So if they do not know what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.
Particular, trustworthy, and consistent “power” words that harness powerful, emotional and mental triggers that direct people to purchase your services and items.
Which’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wishes to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
It’s a testimony to the power of words when it concerns motivating people to buy. When you require to offer anything online, it’s also a clear recognition of just how crucial content marketing has ended up being.
The majority of people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a client from being uninformed about how to solve a problem to completely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.
Consider it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Slowly, they remember why they need to alter, do something about it, or simply make a various choice.
And after that, you’re their best friend. You provide them an option that actually works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With so many services, offers, opportunities, items, and services, the only possible way for your prospects and readers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely belonged to copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “write excellent copy.”.
Except that whenever you attempt, your words fail to encourage anyone to buy– other than maybe your mama and a couple of devoted friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, checked out that quote again.
Think about another concept in marketing that depends on strategic positioning, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to act in such a smooth and natural way, your potential customers will not even realize they’re being encouraged.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of proficiency lies in helping entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online because he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several deals for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you a massive amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Because Jim Edwards worked on both– but that need to simply show how powerful his capability as a copy developer really is, they might appear similar.
The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to convincing individuals– and, typically, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to construct persuasion with time. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words must elicit extremely strong emotions from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage clients to purchase choice, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words consumers utilize to describe what they wish to buy (page 104).
8 specific locations online that will show you the specific triggers encouraging your prospective customers and getting them to invest their cash. You can use this to place your own item, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that excellent copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “constructed” using formulas– and these work no matter what you offer. This section exposes solutions and templates for advertisements, sales, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, emails, and sales letters? And the best method to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.
You can likewise utilize the feedback to plug into a couple of tested methods for enhancing your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a distinct guarantee. If you don’t like it, you can request a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire in your corner when you’re ready to get back at more thorough with discovering copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?