Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your site only read 20% of the material you write.
People only check out the very first 2 words on a line– typically, they miss the third word.
It’s numbers like this that make you think you ought to employ a copywriter.
Then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, gain more exposure, draw in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, however, and they’ll prevent working with a business that doesn’t have clean and expert copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They just find out what works after they go through some trial and error, get some genuine information around where customers are leaving and where they’re investing the most time, and improve the copy based on the results.
So if they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect consumers are, what their biggest “pains” are, and where they presently live.
Particular, reputable, and constant “power” words that harness powerful, psychological and mental triggers that direct people to buy your services and products.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anybody who wants to generate income using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it comes to motivating individuals to purchase. It’s also a clear acknowledgement of simply how important material marketing has ended up being when you require to offer anything online.
Most people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to give them access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being uninformed about how to resolve a problem to completely gung-ho about your solution.
But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.
Consider it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to change, take action, or merely make a various choice.
And after that, you’re their buddy. You provide them a service that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
And that’s attention.
With many services, deals, opportunities, products, and services, the only possible method for your readers and prospects to trust you, buy from you, and stay loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose great copy.”.
Except that whenever you try, your words fail to encourage anybody to purchase– other than perhaps your mommy and a few devoted good friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Think of another principle in marketing that counts on strategic positioning, foundation, and the logical, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to act in such a natural and seamless method, your prospects won’t even realize they’re being persuaded.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of know-how depends on helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing company.
He dedicates numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been running online considering that he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple deals for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the right person to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your offer to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you a huge quantity of time. It’s the best option to keeping an internal copywriter or producing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– however that should just demonstrate how effective his capability as a copy creator really is, they might seem similar.
The Copywriting Secrets book, on the other hand, will provide you everything you need to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading individuals– and, frequently, you need to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the center!” technique. Your words ought to generate really strong emotions from people and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince clients to make a purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients use to describe what they want to buy (page 104).
8 particular places online that will reveal you the specific triggers inspiring your prospective customers and getting them to spend their money. You can use this to position your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that excellent copywriting leaves clues. This area exposes formulas and design templates for emails, advertisements, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly determining the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
But you can also utilize the feedback to plug into a couple of tested approaches for improving your emails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim also makes you a special promise. If you don’t like it, you can request for a refund and you do not have to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more in-depth with discovering copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?