Russell Brunson 8 Figure Club Award

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headlines.

Visitors to your website only checked out 20% of the content you compose.

People only read the first 2 words on a line– typically, they miss the third word.

It’s numbers like this that make you believe you must employ a copywriter.

But then you find out about the costs of hiring a copywriter to get more clicks:

Russell Brunson 8 Figure Club Award

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more exposure, bring in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is fantastic sales copy” (lies).

75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll avoid doing business with a business that does not have professional and tidy copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just find out what works after they go through some trial and error, get some genuine information around where clients are leaving and where they’re investing the most time, and improve the copy based upon the results.

If they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.

Specific, reputable, and constant “power” words that harness effective, psychological and psychological triggers that assist people to buy your products and services.

And that’s precisely what Copywriting Secrets, a effective and basic book for anyone who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it comes to inspiring people to purchase. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how essential content marketing has actually become.

Most people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you should be interacting information to your leads at a third-grade reading level.

That implies you value your potential customers’ time and you want to give them access to your deal as plainly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being uninformed about how to solve an issue to totally gung-ho about your service.

In my experience, copywriting is simpler: It’s like being someone’s best buddy and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them everywhere it injures. Gradually, they keep in mind why they require to change, take action, or just make a different decision.

And then, you’re their buddy. You offer them a service that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they desire is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something much more valuable.

Something that’s almost a limited resource.

Which’s attention.

With numerous services, deals, products, opportunities, and services, the only possible method for your readers and potential customers to trust you, buy from you, and stay loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everyone can utilize a reliable method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking stunning belonged to copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Make more customers, and.

Land more sales online.

Many copywriting books attempt to teach you how to “compose fantastic copy.”.

Except that each time you try, your words stop working to persuade anyone to buy– other than maybe your mom and a few faithful good friends.

The book shares with you the biggest secret about copywriting (and it does not matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in certain structures.

Does this noise familiar?

If not, read that quote once again.

Consider another principle in marketing that counts on strategic placement, foundation, and the logical, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a natural and seamless method, your potential customers won’t even recognize they’re being persuaded.

Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of expertise depends on assisting entrepreneurs make profits from funnel building.

Russell Brunson 8 Figure Club Award

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct reaction marketing firm.

He devotes numerous hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a best-selling author who has been running online because he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Most importantly, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the right guy to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your offer to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can conserve you a huge quantity of time. It’s the ideal alternative to producing or keeping an in-house copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They may appear comparable because Jim Edwards worked on both– but that must simply show how effective his capability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will provide you everything you need to tailor, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “tricks” to persuading people– and, often, you need to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson 8 Figure Club Award

These secrets and insights interact so you can use the formulas to develop persuasion gradually. Some examples in the book include:.

The “Love me. Your words need to generate very strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly convince customers to purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words consumers use to describe what they wish to purchase (page 104).

8 specific locations online that will reveal you the exact triggers inspiring your potential customers and getting them to spend their money. You can utilize this to position your own product, service, training, software (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that fantastic copywriting leaves ideas. It’s that excellent copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This area exposes formulas and templates for sales, e-mails, and advertisements letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, ads, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy faster. And the best method to do that through copywriting is to use four standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.

You can also use the feedback to plug into a few proven methods for improving your sales, advertisements, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim also makes you an unique promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you offer.

sales story secrets.

When you’re all set to get even more thorough with finding out copywriting tricks for any industry, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every strategy in Copywriting Secrets.

What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.