Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headings.
Visitors to your site just read 20% of the material you write.
Individuals just read the very first 2 words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to hire a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is excellent sales copy” (lies).
75% of visitors to a website focus on the overall quality of the copy, though, and they’ll prevent working with a business that doesn’t have professional and tidy copy.
Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They just learn what works after they go through some trial and error, get some real information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
If they don’t know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they presently live.
Particular, reliable, and constant “power” words that harness effective, emotional and mental triggers that assist individuals to purchase your services and products.
And that’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it pertains to inspiring individuals to purchase. When you require to offer anything online, it’s likewise a clear recognition of simply how important material marketing has become.
The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you want to give them access to your deal as clearly and tactically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to resolve an issue to absolutely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they need to alter, do something about it, or simply make a various choice.
And after that, you’re their friend. You use them a solution that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
With many services, deals, services, products, and chances, the only possible method for your prospects and readers to trust you, buy from you, and stay devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write terrific copy.”.
Except that every time you try, your words stop working to convince anybody to buy– except perhaps your mom and a few devoted buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another idea in marketing that counts on strategic positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to take action in such a natural and smooth method, your prospects won’t even understand they’re being convinced.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of knowledge depends on helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to coaching individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the right man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your deal to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can conserve you a huge quantity of time. It’s the ideal alternative to keeping an internal copywriter or producing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– but that must simply show how effective his ability as a copy developer truly is, they might appear similar.
The Copywriting Secrets book, on the other hand, will give you whatever you require to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “tricks” to convincing individuals– and, often, you need to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Your words should generate really strong emotions from individuals and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince consumers to make a purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to explain what they want to buy (page 104).
8 specific places online that will reveal you the specific triggers encouraging your possible customers and getting them to invest their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that excellent copywriting leaves clues. It’s that excellent copy can constantly be plugged in and “built” using solutions– and these work no matter what you sell. This area reveals solutions and templates for sales, e-mails, and ads letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can use data to direct your decisions.
However you can also use the feedback to plug into a couple of tested methods for improving your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a distinct promise. If you do not like it, you can request for a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more thorough with discovering copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.
What I know for sure, however, is that whenever I sit down to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?