Russell Brunson And His Secret Magic Box

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headings.

Visitors to your website only read 20% of the material you compose.

People just read the very first two words on a line– usually, they miss the third word.

It’s numbers like this that make you believe you need to hire a copywriter.

But then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson And His Secret Magic Box

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more exposure, attract more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually require to make sales is fantastic sales copy” (lies).

75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid working with a company that does not have tidy and expert copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No novice copywriter understands what works. They only discover what works after they go through some trial and error, get some genuine information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.

So if they don’t know what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect clients are, what their biggest “discomforts” are, and where they presently live.

Particular, reliable, and constant “power” words that harness effective, psychological and mental triggers that assist people to buy your services and products.

And that’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wants to make money utilizing advertisements, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can use Copywriting Secrets.

When it comes to inspiring individuals to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of simply how crucial material marketing has actually ended up being when you need to sell anything online.

The majority of people hear “copywriting” and they think they’re talking with someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.

That means you worth your prospects’ time and you want to give them access to your offer as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to fix a problem to totally gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.

Then, utilizing words, you continue to poke them all over it harms. Gradually, they remember why they require to alter, act, or just make a various choice.

And then, you’re their buddy. You offer them an option that really works, without being pushy, scammy, or salesy.

Now, numerous business owners will inform you that what they desire is for quality causes open their wallets and buy. The fact is that copywriting is about trading something far more important.

Something that’s practically a scarce resource.

Which’s attention.

With numerous solutions, deals, items, opportunities, and services, the only possible way for your readers and potential customers to trust you, buy from you, and stay loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everybody can use a trusted way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking beautiful became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more customers, and.

Land more sales online.

Many copywriting books try to teach you how to “compose excellent copy.”.

Other than that whenever you try, your words stop working to encourage anybody to purchase– except maybe your mother and a couple of devoted friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to come and live in.”.

Does this noise familiar?

If not, checked out that quote again.

Think of another idea in marketing that relies on tactical positioning, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a seamless and natural method, your prospects will not even recognize they’re being convinced.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he understands his lane or area of proficiency depends on assisting entrepreneurs make benefit from funnel building.

Russell Brunson And His Secret Magic Box

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct action marketing firm.

He commits numerous hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a best-selling author who has been operating online since he first started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched numerous offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

If this isn’t the right person to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

And that can save you an enormous amount of time. It’s the perfect option to keeping an in-house copywriter or producing copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They may seem similar due to the fact that Jim Edwards worked on both– but that ought to just demonstrate how effective his capability as a copy creator really is.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, fine-tune, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “secrets” to convincing people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson And His Secret Magic Box

These secrets and insights work together so you can use the formulas to develop persuasion over time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no cash in the center!” strategy. Your words must generate extremely strong feelings from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade consumers to make a purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words customers utilize to describe what they wish to purchase (page 104).

8 particular places online that will show you the specific triggers encouraging your possible clients and getting them to invest their money. You can utilize this to position your own item, service, coaching, software application (page 69-71).

How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your customers and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of info Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not simply that great copywriting leaves clues. It’s that fantastic copy can constantly be plugged in and “constructed” utilizing solutions– and these work no matter what you offer. This area exposes formulas and design templates for ads, sales, and e-mails letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through e-mails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to use 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.

But you can also utilize the feedback to plug into a few proven approaches for improving your e-mails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you an unique guarantee. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will encourage your audience, no matter what you sell.

sales story tricks.

When you’re all set to get even more in-depth with finding out copywriting secrets for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.

What I know for sure, though, is that every time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.