Russell Brunson And Trey Lewellen

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headings.

Visitors to your website just read 20% of the material you compose.

Individuals only read the very first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you need to employ a copywriter.

However then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson And Trey Lewellen

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, acquire more presence, draw in more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).

75% of visitors to a site take notice of the overall quality of the copy, however, and they’ll prevent working with a business that doesn’t have clean and expert copy.

Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter knows what works. They just learn what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re investing the most time, and refine the copy based on the outcomes.

So if they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your perfect clients are, what their greatest “pains” are, and where they currently live.

Particular, trustworthy, and consistent “power” words that harness effective, psychological and emotional triggers that assist people to purchase your services and products.

Which’s exactly what Copywriting Secrets, a effective and fundamental book for anyone who wants to make money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring individuals to buy, it’s a testimony to the power of words. When you need to offer anything online, it’s also a clear acknowledgement of just how essential material marketing has become.

Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you should be interacting information to your leads at a third-grade reading level.

That suggests you worth your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.

Now, the “technique” part of copywriting secrets comes from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a client from being unaware about how to fix a problem to totally gung-ho about your option.

However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst opponent all on one page.

Consider it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to change, do something about it, or simply make a different decision.

And then, you’re their best friend. You offer them a service that actually works, without being pushy, scammy, or salesy.

Now, numerous business owners will inform you that what they desire is for quality leads to open their wallets and buy. But the reality is that copywriting has to do with trading something far more valuable.

Something that’s almost a limited resource.

Which’s attention.

With many options, offers, chances, services, and products, the only possible way for your prospects and readers to trust you, purchase from you, and stay loyal to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everyone can utilize a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose terrific copy.”.

Other than that whenever you attempt, your words stop working to convince anyone to buy– other than maybe your mama and a few devoted friends.

The book shares with you the greatest secret about copywriting (and it does not matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your person to come and live in.”.

Does this noise familiar?

If not, read that quote once again.

Think about another idea in marketing that relies on strategic positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to act in such a seamless and natural way, your potential customers won’t even realize they’re being encouraged.

Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he knows his lane or location of expertise lies in helping business owners make benefit from funnel structure.

Russell Brunson And Trey Lewellen

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct response marketing company.

He dedicates numerous hours every year to training individually business owners in the Funnel Scripts community.

He’s a best-selling author who has actually been running online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous deals for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Most importantly, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

If this isn’t the best person to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

And that can conserve you an enormous quantity of time. It’s the best option to keeping an in-house copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They may appear similar since Jim Edwards worked on both– but that should simply show how powerful his ability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “secrets” to persuading people– and, frequently, you have to use a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson And Trey Lewellen

These insights and secrets work together so you can utilize the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Your words ought to elicit really strong emotions from individuals and force them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly encourage customers to buy decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words consumers utilize to explain what they want to buy (page 104).

8 particular places online that will reveal you the specific triggers inspiring your potential clients and getting them to invest their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of info Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that excellent copywriting leaves clues. This section reveals formulas and templates for emails, sales, and advertisements letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through emails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase quicker. And the best way to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately determining the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.

You can likewise use the feedback to plug into a few proven methods for improving your sales, e-mails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you an unique guarantee. If you do not like it, you can ask for a refund and you don’t have to send the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will inspire your audience, no matter what you offer.

sales story tricks.

This is the book you want in your corner when you’re all set to get even more extensive with learning copywriting tricks for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.