Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headlines.
Visitors to your website only read 20% of the content you write.
People just read the very first 2 words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you should employ a copywriter.
However then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, gain more exposure, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, however, and they’ll prevent working with a business that doesn’t have tidy and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter understands what works. They only find out what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
So if they do not know what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness effective, psychological and psychological triggers that assist individuals to purchase your product or services.
Which’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wants to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to encouraging individuals to buy, it’s a testament to the power of words. It’s also a clear recognition of simply how important content marketing has become when you require to sell anything online.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting details to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to solve an issue to completely gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s best good friend and their worst enemy all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they require to change, take action, or just make a different decision.
And then, you’re their best friend. You offer them a service that really works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something much more important.
Something that’s almost a limited resource.
With many services, offers, services, products, and opportunities, the only possible way for your prospects and readers to trust you, purchase from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely was part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose excellent copy.”.
Other than that each time you attempt, your words stop working to encourage anyone to buy– other than possibly your mommy and a couple of devoted buddies.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Consider another principle in marketing that relies on strategic placement, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a natural and smooth way, your prospects won’t even realize they’re being encouraged.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of proficiency depends on helping entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He devotes numerous hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online because he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the best person to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can save you an enormous amount of time. It’s the perfect alternative to creating or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
They might appear similar since Jim Edwards dealt with both– but that ought to simply demonstrate how powerful his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will offer you everything you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing people– and, typically, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can utilize the formulas to build persuasion over time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” strategy. Your words ought to generate extremely strong feelings from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately persuade consumers to purchase choice, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients use to explain what they want to buy (page 104).
8 particular places online that will show you the precise triggers motivating your prospective customers and getting them to spend their cash. You can utilize this to position your own item, service, coaching, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of details Jim Edwards crams in a mere book.
So I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that fantastic copywriting leaves ideas. It’s that fantastic copy can constantly be plugged in and “constructed” using formulas– and these work no matter what you sell. This section exposes formulas and templates for e-mails, sales, and advertisements letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, ads, and e-mails letters? And the best method to do that through copywriting is to use 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly determining the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can use data to guide your choices.
You can also utilize the feedback to plug into a couple of tested techniques for improving your emails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will motivate your audience, no matter what you sell.
sales story tricks.
When you’re ready to get even more thorough with learning copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to write any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?