Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headings.
Visitors to your site only read 20% of the material you write.
Individuals just read the first 2 words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you must hire a copywriter.
Then you discover about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more presence, attract more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is great sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, however, and they’ll prevent working with a company that doesn’t have clean and professional copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just learn what works after they go through some trial and error, gain some real information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the outcomes.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.
Specific, dependable, and consistent “power” words that harness effective, mental and emotional triggers that direct people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a basic and effective book for anybody who wants to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to inspiring people to purchase, it’s a testament to the power of words. When you require to sell anything online, it’s also a clear acknowledgement of just how important material marketing has actually become.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to provide access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a consumer from being uninformed about how to solve a problem to totally gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start off describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Slowly, they keep in mind why they require to change, take action, or merely make a different choice.
And then, you’re their friend. You use them a service that actually works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they want is for quality results in open their wallets and buy. But the fact is that copywriting has to do with trading something much more important.
Something that’s practically a limited resource.
And that’s attention.
With many options, deals, services, chances, and items, the only possible method for your readers and potential customers to trust you, buy from you, and stay loyal to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful became part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose excellent copy.”.
Except that whenever you try, your words stop working to encourage anybody to buy– other than maybe your mommy and a couple of faithful friends.
However the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Think about another concept in marketing that relies on strategic placement, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a natural and smooth method, your prospects won’t even recognize they’re being convinced.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of proficiency lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He devotes numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has actually been operating online considering that he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released several deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the best man to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your deal to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can conserve you a massive amount of time. It’s the ideal alternative to creating or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Due to the fact that Jim Edwards worked on both– but that must just demonstrate how powerful his ability as a copy creator really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you everything you need to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading individuals– and, frequently, you have to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Your words ought to generate extremely strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince clients to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers use to describe what they wish to buy (page 104).
8 specific locations online that will show you the precise triggers inspiring your prospective customers and getting them to spend their money. You can utilize this to place your own product, service, training, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the large amount of info Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that great copywriting leaves clues. It’s that fantastic copy can always be plugged in and “constructed” using formulas– and these work no matter what you sell. This area exposes solutions and design templates for ads, sales, and emails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, emails, and advertisements letters? And the best way to do that through copywriting is to use four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to guide your decisions.
But you can also use the feedback to plug into a few tested techniques for improving your sales, advertisements, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim likewise makes you a distinct pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio version will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more in-depth with finding out copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?