Russell Brunson Audiobooks

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headings.

Visitors to your website only read 20% of the content you write.

People just read the very first two words on a line– typically, they miss out on the third word.

It’s numbers like this that make you believe you need to employ a copywriter.

But then you learn more about the expenses of working with a copywriter to get more clicks:

Russell Brunson Audiobooks

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more visibility, attract more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll avoid working with a business that doesn’t have clean and expert copy.

Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter knows what works. They only find out what works after they go through some experimentation, gain some real information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.

So if they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you require are:

Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.

Particular, trustworthy, and constant “power” words that harness powerful, psychological and mental triggers that assist individuals to buy your services and products.

Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

When it comes to inspiring people to buy, it’s a testimony to the power of words. When you need to sell anything online, it’s likewise a clear acknowledgement of just how essential content marketing has actually ended up being.

Most people hear “copywriting” and they think they’re talking to someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.

That means you value your prospects’ time and you want to provide access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being unaware about how to fix a problem to completely gung-ho about your solution.

In my experience, copywriting is simpler: It’s like being someone’s finest friend and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.

Then, utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to change, do something about it, or simply make a various choice.

And then, you’re their buddy. You use them a solution that really works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more important.

Something that’s almost a limited resource.

And that’s attention.

With a lot of services, offers, opportunities, services, and items, the only possible way for your potential customers and readers to trust you, purchase from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a dependable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write excellent copy.”.

Except that each time you try, your words fail to persuade anyone to purchase– other than perhaps your mother and a few faithful good friends.

However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in certain structures.

Does this sound familiar?

If not, checked out that quote again.

Consider another principle in marketing that depends on tactical placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to take action in such a smooth and natural method, your potential customers won’t even recognize they’re being encouraged.

Tip: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is sensible– he understands his lane or location of knowledge depends on assisting business owners make benefit from funnel building.

Russell Brunson Audiobooks

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct action marketing firm.

He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts neighborhood.

He’s a best-selling author who has been running online because he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

So if this isn’t the right person to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and details of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can conserve you an enormous amount of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– however that ought to simply show how effective his ability as a copy developer truly is, they may seem comparable.

The Copywriting Secrets book, on the other hand, will give you everything you require to customize, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to persuading people– and, typically, you have to utilize a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Audiobooks

These insights and tricks interact so you can utilize the formulas to develop persuasion in time. Some examples in the book include:.

The “Love me. Your words ought to generate really strong emotions from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately encourage clients to make a purchase choice, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your client and find the “magic” words customers utilize to explain what they want to buy (page 104).

8 particular locations online that will show you the specific triggers motivating your prospective consumers and getting them to spend their money. You can use this to position your own item, service, coaching, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the large quantity of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves hints. This section exposes solutions and templates for emails, advertisements, and sales letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through e-mails, sales, and advertisements letters? And the finest way to do that through copywriting is to utilize 4 standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can utilize information to direct your decisions.

But you can also use the feedback to plug into a couple of tested methods for enhancing your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim likewise makes you an unique promise. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you offer.

sales story tricks.

This is the book you want on your side when you’re all set to get even more thorough with finding out copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?

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