Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your site only read 20% of the content you write.
Individuals just read the first 2 words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more exposure, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have expert and clean copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They just discover what works after they go through some trial and error, get some genuine information around where customers are leaving and where they’re investing the most time, and improve the copy based on the results.
If they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “discomforts” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness effective, psychological and emotional triggers that assist people to purchase your services and items.
And that’s precisely what Copywriting Secrets, a basic and effective book for anyone who wishes to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of simply how important material marketing has actually ended up being when you require to offer anything online.
The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you want to provide access to your offer as clearly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re writing ad copy or how to tell a sales story that guides a customer from being unaware about how to solve a problem to absolutely gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Using words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to change, act, or merely make a different decision.
And then, you’re their best friend. You offer them an option that actually works, without being pushy, scammy, or salesy.
Now, many business owners will inform you that what they desire is for quality causes open their wallets and buy. The fact is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With a lot of solutions, deals, services, chances, and items, the only possible method for your readers and prospects to trust you, purchase from you, and stay loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous became part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose great copy.”.
Except that each time you try, your words stop working to convince anybody to purchase– except perhaps your mama and a few devoted pals.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Think of another idea in marketing that depends on strategic placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a seamless and natural way, your potential customers won’t even realize they’re being persuaded.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of expertise depends on helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing firm.
He dedicates hundreds of hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online given that he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the best guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can save you an enormous quantity of time. It’s the perfect alternative to developing or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They might appear comparable due to the fact that Jim Edwards dealt with both– however that must simply show how effective his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are lots of “tricks” to persuading people– and, frequently, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to construct persuasion with time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words ought to generate really strong feelings from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince customers to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients use to describe what they wish to buy (page 104).
8 particular locations online that will reveal you the specific triggers encouraging your possible consumers and getting them to invest their money. You can use this to place your own product, service, training, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of info Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves hints. This section exposes formulas and templates for advertisements, emails, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through emails, sales, and ads letters? And the best method to do that through copywriting is to utilize 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can utilize information to assist your choices.
You can also utilize the feedback to plug into a few tested methods for enhancing your sales, emails, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a special promise. If you do not like it, you can ask for a refund and you do not need to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
This is the book you desire in your corner when you’re all set to get even more in-depth with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every strategy in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to write any of my marketing products, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?