Russell Brunson Brendon Burchard

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headings.

Visitors to your website only checked out 20% of the content you write.

Individuals only read the first 2 words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you believe you should work with a copywriter.

But then you discover the costs of hiring a copywriter to get more clicks:

Russell Brunson Brendon Burchard

Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is fantastic sales copy” (lies).

75% of visitors to a site take notice of the general quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have clean and expert copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They just discover what works after they go through some trial and error, get some genuine data around where customers are leaving and where they’re spending the most time, and refine the copy based on the results.

If they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect consumers are, what their biggest “pains” are, and where they presently live.

Specific, reliable, and consistent “power” words that harness effective, emotional and psychological triggers that direct people to buy your product or services.

Which’s precisely what Copywriting Secrets, a powerful and basic book for anyone who wishes to make money using ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

When it comes to motivating individuals to buy, it’s a testament to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of just how important material marketing has ended up being.

Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.

But copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.

That implies you worth your prospects’ time and you want to provide access to your deal as plainly and tactically as possible.

Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a consumer from being unaware about how to solve an issue to totally gung-ho about your option.

In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst enemy all on one page.

Consider it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.

Utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to alter, do something about it, or just make a various decision.

And then, you’re their buddy. You offer them a solution that really works, without being aggressive, scammy, or salesy.

Now, lots of business owners will inform you that what they desire is for quality results in open their wallets and purchase. But the fact is that copywriting is about trading something far more important.

Something that’s almost a limited resource.

Which’s attention.

With many solutions, deals, chances, services, and products, the only possible method for your prospects and readers to trust you, buy from you, and stay loyal to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can utilize a reliable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous belonged to copywriting tricks. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “write great copy.”.

Except that each time you attempt, your words stop working to convince anybody to buy– except maybe your mom and a few loyal pals.

However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in specific structures.

Does this sound familiar?

If not, read that quote again.

Consider another concept in marketing that counts on strategic placement, building blocks, and the sensible, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to take action in such a seamless and natural method, your prospects will not even recognize they’re being convinced.

Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he knows his lane or area of expertise lies in helping business owners make make money from funnel structure.

Russell Brunson Brendon Burchard

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct action marketing firm.

He dedicates numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.

He’s a best-selling author who has actually been operating online because he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced numerous offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.

Most importantly, he used his self-taught copywriting skills to make millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the best guy to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can conserve you a massive amount of time. It’s the ideal option to keeping an internal copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

They might seem comparable due to the fact that Jim Edwards worked on both– however that need to simply show how powerful his ability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, modify, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “tricks” to persuading people– and, typically, you need to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Brendon Burchard

These insights and tricks work together so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the center!” method. Your words ought to generate very strong feelings from individuals and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each possibility, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade clients to buy choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words customers utilize to describe what they want to purchase (page 104).

8 particular places online that will reveal you the precise triggers encouraging your possible customers and getting them to spend their cash. You can utilize this to place your own item, service, coaching, software (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of frustrating reading about the sheer amount of information Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that great copywriting leaves hints. This area exposes formulas and templates for emails, advertisements, and sales letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through ads, sales, and emails letters? And the best way to do that through copywriting is to utilize four fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can utilize information to guide your choices.

You can also use the feedback to plug into a couple of tested techniques for improving your ads, sales, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim also makes you a special pledge. If you do not like it, you can request a refund and you do not need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will inspire your audience, no matter what you offer.

sales story tricks.

This is the book you want in your corner when you’re prepared to get even more in-depth with finding out copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.

What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.