Russell Brunson Business Partner

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headings.

Visitors to your site only checked out 20% of the material you compose.

People only read the first 2 words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you think you must hire a copywriter.

Then you discover about the costs of working with a copywriter to get more clicks:

Russell Brunson Business Partner

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more presence, bring in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll prevent working with a company that doesn’t have tidy and professional copy.

Facts like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter understands what works. They only find out what works after they go through some experimentation, gain some genuine information around where clients are leaving and where they’re spending the most time, and improve the copy based on the results.

So if they don’t know what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal customers are, what their greatest “pains” are, and where they presently live.

Specific, trustworthy, and constant “power” words that harness powerful, emotional and psychological triggers that assist individuals to purchase your services and products.

And that’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it concerns encouraging individuals to buy. It’s likewise a clear recognition of just how crucial material marketing has actually become when you need to sell anything online.

The majority of people hear “copywriting” and they think they’re speaking with someone who practices copyright law.

However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.

That indicates you value your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.

Now, the “strategy” part of copywriting tricks originates from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to absolutely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.

Using words, you continue to poke them all over it injures. Gradually, they remember why they need to alter, take action, or simply make a various choice.

And then, you’re their friend. You provide them a solution that actually works, without being pushy, scammy, or salesy.

Now, lots of business owners will tell you that what they want is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more valuable.

Something that’s nearly a limited resource.

Which’s attention.

With so many options, deals, items, services, and opportunities, the only possible method for your potential customers and readers to trust you, purchase from you, and stay devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everyone can utilize a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking beautiful was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

Many copywriting books try to teach you how to “compose excellent copy.”.

Other than that every time you try, your words stop working to encourage anybody to buy– other than perhaps your mama and a few loyal friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.

Does this sound familiar?

If not, checked out that quote again.

Consider another idea in marketing that counts on tactical positioning, foundation, and the logical, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to act in such a seamless and natural method, your potential customers won’t even realize they’re being encouraged.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of expertise depends on helping entrepreneurs make make money from funnel structure.

Russell Brunson Business Partner

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct response marketing company.

He dedicates hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online given that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched multiple deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Best of all, he utilized his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

So if this isn’t the right guy to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.

Which can save you a huge amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

They may seem similar since Jim Edwards worked on both– but that ought to just show how effective his ability as a copy creator really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to customize, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “tricks” to persuading individuals– and, frequently, you have to use a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Business Partner

These insights and tricks interact so you can utilize the formulas to develop persuasion with time. Some examples in the book include:.

The “Love me. Hate me. There’s no cash in the center!” strategy. Your words should generate really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly persuade customers to purchase decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers use to explain what they wish to buy (page 104).

8 particular places online that will reveal you the exact triggers inspiring your possible customers and getting them to invest their money. You can utilize this to position your own product, service, coaching, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of info Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that great copywriting leaves clues. This section exposes solutions and design templates for advertisements, sales, and e-mails letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, e-mails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase much faster. And the very best way to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while privately finding out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.

However you can likewise utilize the feedback to plug into a couple of proven techniques for enhancing your sales, advertisements, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a special promise. If you don’t like it, you can request a refund and you do not have to send the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will encourage your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more in-depth with discovering copywriting tricks for any market, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single strategy in Copywriting Secrets.

What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.