Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headlines.
Visitors to your website only checked out 20% of the content you compose.
People just check out the first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
But then you learn more about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more exposure, attract more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a site take note of the total quality of the copy, however, and they’ll prevent working with a business that doesn’t have tidy and professional copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They just find out what works after they go through some experimentation, acquire some real data around where customers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they do not understand what works, how can they help you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they currently live.
Particular, reliable, and consistent “power” words that harness powerful, emotional and psychological triggers that direct people to buy your products and services.
Which’s precisely what Copywriting Secrets, a powerful and essential book for anybody who wants to generate income using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns motivating individuals to purchase. It’s also a clear recognition of just how crucial material marketing has actually ended up being when you require to sell anything online.
Many people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
But copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to provide access to your deal as clearly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being uninformed about how to solve an issue to absolutely gung-ho about your solution.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they need to change, take action, or just make a different decision.
And then, you’re their best friend. You offer them an option that actually works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they want is for quality leads to open their wallets and buy. But the truth is that copywriting has to do with trading something far more important.
Something that’s practically a limited resource.
And that’s attention.
With a lot of services, offers, services, opportunities, and items, the only possible way for your potential customers and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely was part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose fantastic copy.”.
Except that each time you try, your words fail to persuade anybody to buy– other than possibly your mama and a few faithful good friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] constructing a little city of desire for your individual to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Think about another principle in marketing that counts on tactical placement, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a natural and seamless method, your potential customers will not even understand they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or location of competence lies in assisting business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct response marketing company.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a very popular author who has actually been operating online since he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several deals for his own items and those of others using sales letters that have created him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the best person to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can save you a massive quantity of time. It’s the best option to developing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They might seem similar since Jim Edwards dealt with both– however that should just show how effective his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to persuading people– and, often, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to develop persuasion with time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the middle!” strategy. Your words need to generate really strong feelings from people and force them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately convince clients to buy choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they want to purchase (page 104).
8 specific locations online that will show you the specific triggers inspiring your possible consumers and getting them to spend their cash. You can use this to position your own item, service, training, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that great copywriting leaves ideas. It’s that terrific copy can constantly be plugged in and “constructed” utilizing formulas– and these work no matter what you sell. This section exposes formulas and templates for emails, advertisements, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, sales, and emails letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can use information to assist your choices.
But you can also utilize the feedback to plug into a couple of proven methods for enhancing your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you a special pledge. If you don’t like it, you can ask for a refund and you don’t have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more thorough with learning copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?