Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headlines.
Visitors to your website only read 20% of the content you compose.
People just check out the first two words on a line– typically, they miss out on the third word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you discover about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more presence, bring in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a site take note of the general quality of the copy, however, and they’ll avoid doing business with a company that does not have expert and tidy copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They only discover what works after they go through some trial and error, acquire some genuine data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based on the results.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal consumers are, what their greatest “discomforts” are, and where they presently live.
Particular, reliable, and consistent “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns motivating people to purchase. It’s also a clear acknowledgement of simply how essential content marketing has ended up being when you need to sell anything online.
Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re writing ad copy or how to tell a sales story that guides a client from being unaware about how to fix an issue to absolutely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you begin describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it injures. Gradually, they remember why they require to alter, do something about it, or just make a different choice.
And after that, you’re their buddy. You use them a solution that in fact works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality causes open their wallets and purchase. However the fact is that copywriting has to do with trading something far more important.
Something that’s practically a scarce resource.
With a lot of options, offers, products, services, and opportunities, the only possible method for your readers and prospects to trust you, buy from you, and remain faithful to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning became part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose fantastic copy.”.
Except that each time you attempt, your words fail to convince anybody to purchase– except possibly your mommy and a couple of faithful friends.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Think about another idea in marketing that counts on tactical positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which indicates that sales funnels and sales copy skills go together. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to act in such a natural and seamless way, your prospects won’t even realize they’re being convinced.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or location of knowledge depends on helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He commits hundreds of hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has been running online since he initially began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the right man to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and information of your offer to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you an enormous quantity of time. It’s the perfect alternative to keeping an in-house copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They may appear comparable because Jim Edwards worked on both– however that need to simply show how effective his capability as a copy creator truly is.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “secrets” to convincing individuals– and, often, you have to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to build persuasion in time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the center!” method. Your words ought to elicit really strong emotions from individuals and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade consumers to purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients use to explain what they wish to purchase (page 104).
8 specific places online that will reveal you the precise triggers inspiring your possible consumers and getting them to invest their money. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the large amount of info Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that fantastic copywriting leaves clues. It’s that fantastic copy can constantly be plugged in and “developed” using formulas– and these work no matter what you offer. This area exposes formulas and templates for sales, emails, and ads letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, sales, and e-mails letters? And the best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately determining the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a few tested methods for improving your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct guarantee. If you do not like it, you can ask for a refund and you don’t need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re ready to get even more in-depth with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every technique in Copywriting Secrets.
What I know for sure, though, is that whenever I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?