Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your website just checked out 20% of the content you write.
People just read the first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more presence, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is excellent sales copy” (lies).
75% of visitors to a website focus on the overall quality of the copy, though, and they’ll prevent working with a business that does not have expert and clean copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They only discover what works after they go through some experimentation, gain some real information around where clients are leaving and where they’re spending the most time, and improve the copy based upon the results.
So if they do not understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your perfect customers are, what their greatest “pains” are, and where they presently live.
Specific, trustworthy, and consistent “power” words that harness effective, mental and emotional triggers that guide people to purchase your products and services.
Which’s exactly what Copywriting Secrets, a powerful and fundamental book for anyone who wishes to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testament to the power of words when it pertains to motivating people to purchase. When you need to offer anything online, it’s likewise a clear recognition of simply how crucial material marketing has actually become.
The majority of people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to solve an issue to absolutely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being someone’s finest friend and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them all over it harms. Slowly, they remember why they require to alter, take action, or simply make a various choice.
And then, you’re their friend. You offer them a service that in fact works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.
Something that’s almost a limited resource.
And that’s attention.
With many options, offers, chances, products, and services, the only possible way for your readers and potential customers to trust you, buy from you, and remain faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose fantastic copy.”.
Other than that each time you try, your words fail to persuade anyone to purchase– other than maybe your mother and a couple of devoted friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this sound familiar?
If not, checked out that quote once again.
Think about another principle in marketing that counts on strategic positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a seamless and natural way, your potential customers will not even understand they’re being encouraged.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he knows his lane or location of competence depends on assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He dedicates hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a very popular author who has actually been running online since he first began offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the best person to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you a massive amount of time. It’s the perfect alternative to developing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Since Jim Edwards worked on both– but that should just demonstrate how powerful his ability as a copy developer genuinely is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, typically, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and secrets interact so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” strategy. Your words should generate very strong emotions from individuals and force them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince customers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers use to describe what they want to buy (page 104).
8 particular locations online that will show you the exact triggers encouraging your potential clients and getting them to spend their money. You can use this to position your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a mere book.
I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This section exposes solutions and design templates for sales, advertisements, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through sales, emails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to utilize four standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can utilize information to direct your decisions.
You can also use the feedback to plug into a couple of proven techniques for enhancing your emails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct guarantee. If you do not like it, you can ask for a refund and you don’t have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more extensive with learning copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single method in Copywriting Secrets.
What I know for sure, though, is that every time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?