Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only check out headlines.
Visitors to your website just checked out 20% of the content you write.
Individuals only read the first two words on a line– normally, they miss out on the third word.
It’s numbers like this that make you think you need to work with a copywriter.
But then you learn about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more visibility, attract more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a site focus on the total quality of the copy, however, and they’ll avoid doing business with a company that does not have professional and tidy copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They only learn what works after they go through some experimentation, acquire some real information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the results.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your ideal clients are, what their biggest “discomforts” are, and where they presently live.
Specific, reputable, and constant “power” words that harness powerful, psychological and psychological triggers that direct individuals to purchase your services and items.
And that’s exactly what Copywriting Secrets, a effective and essential book for anyone who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring individuals to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of just how important material marketing has ended up being when you need to offer anything online.
Many people hear “copywriting” and they think they’re talking with someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting details to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to give them access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being unaware about how to resolve a problem to completely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s finest pal and their worst enemy all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to change, act, or merely make a various choice.
And then, you’re their friend. You offer them a solution that really works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s almost a scarce resource.
And that’s attention.
With a lot of solutions, offers, opportunities, items, and services, the only possible method for your prospects and readers to trust you, buy from you, and remain devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write great copy.”.
Except that every time you try, your words fail to encourage anyone to buy– except maybe your mommy and a couple of faithful good friends.
The book shares with you the biggest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Think about another concept in marketing that depends on tactical positioning, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a smooth and natural method, your prospects won’t even realize they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or location of know-how lies in helping business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He devotes numerous hours every year to training individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online considering that he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the ideal person to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your offer to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
Which can conserve you a huge quantity of time. It’s the perfect option to keeping an in-house copywriter or producing copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Since Jim Edwards worked on both– but that ought to simply show how powerful his ability as a copy developer really is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will give you everything you need to customize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “secrets” to convincing people– and, often, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” method. Your words ought to generate really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage clients to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients use to describe what they wish to buy (page 104).
8 particular places online that will show you the exact triggers encouraging your prospective consumers and getting them to spend their money. You can utilize this to position your own product, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves hints. This area reveals solutions and templates for emails, sales, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, advertisements, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of proven approaches for enhancing your e-mails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you an unique pledge. You can ask for a refund and you do not have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more extensive with finding out copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?