Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your site only read 20% of the content you compose.
Individuals just check out the first 2 words on a line– normally, they miss the third word.
It’s numbers like this that make you believe you should employ a copywriter.
However then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more presence, draw in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, however, and they’ll prevent doing business with a business that does not have clean and expert copy.
Truths like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some trial and error, gain some real information around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
If they don’t understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they presently live.
Specific, reputable, and consistent “power” words that harness powerful, psychological and mental triggers that guide people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a basic and effective book for anyone who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to encouraging individuals to purchase. When you require to sell anything online, it’s likewise a clear recognition of simply how essential content marketing has become.
The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be communicating information to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to solve an issue to absolutely gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them all over it hurts. Slowly, they keep in mind why they need to alter, take action, or just make a various decision.
And after that, you’re their best friend. You offer them a service that really works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they desire is for quality results in open their wallets and purchase. However the reality is that copywriting is about trading something far more important.
Something that’s practically a scarce resource.
With many options, deals, chances, items, and services, the only possible method for your prospects and readers to trust you, purchase from you, and remain faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose great copy.”.
Other than that every time you attempt, your words fail to persuade anyone to purchase– except possibly your mama and a couple of devoted buddies.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, checked out that quote again.
Consider another concept in marketing that relies on tactical positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a natural and seamless method, your potential customers won’t even understand they’re being encouraged.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of proficiency lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He commits hundreds of hours every year to coaching one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has actually been running online since he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you a huge quantity of time. It’s the ideal alternative to developing or keeping an in-house copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Because Jim Edwards worked on both– however that need to just show how powerful his ability as a copy developer genuinely is, they may seem similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing people– and, typically, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the middle!” technique. Your words need to elicit very strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to buy decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words consumers utilize to explain what they want to buy (page 104).
8 specific places online that will reveal you the precise triggers encouraging your prospective consumers and getting them to invest their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the sheer quantity of details Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the roadway. It’s not just that great copywriting leaves ideas. It’s that great copy can constantly be plugged in and “developed” using formulas– and these work no matter what you offer. This area reveals solutions and templates for emails, advertisements, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through advertisements, e-mails, and sales letters? And the best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly determining the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to direct your decisions.
However you can likewise utilize the feedback to plug into a couple of proven methods for enhancing your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a special promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will encourage your audience, no matter what you sell.
sales story tricks.
This is the book you want on your side when you’re ready to get even more in-depth with learning copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?