Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only check out headings.
Visitors to your website just checked out 20% of the content you compose.
Individuals just read the very first two words on a line– generally, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you discover about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll prevent working with a company that does not have tidy and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter understands what works. They just learn what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the results.
So if they do not understand what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness powerful, psychological and psychological triggers that direct individuals to buy your services and products.
Which’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wishes to earn money using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it comes to motivating individuals to buy. When you require to sell anything online, it’s also a clear acknowledgement of simply how important material marketing has actually become.
Many people hear “copywriting” and they think they’re talking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That means you worth your prospects’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve an issue to totally gung-ho about your option.
In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst enemy all on one page.
Think about it this way:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you begin describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they require to alter, act, or simply make a various decision.
And then, you’re their best friend. You use them a solution that really works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality leads to open their wallets and purchase. But the fact is that copywriting has to do with trading something much more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With numerous solutions, deals, services, chances, and products, the only possible way for your potential customers and readers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking beautiful became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write terrific copy.”.
Except that every time you try, your words stop working to persuade anybody to purchase– other than possibly your mommy and a couple of faithful friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Consider another idea in marketing that depends on tactical positioning, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to act in such a seamless and natural way, your prospects will not even realize they’re being encouraged.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of expertise lies in assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He devotes numerous hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a very popular author who has been operating online considering that he first started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the right guy to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you a massive amount of time. It’s the perfect option to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Due to the fact that Jim Edwards worked on both– however that should just demonstrate how effective his capability as a copy developer genuinely is, they might seem similar.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “secrets” to convincing individuals– and, often, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Your words should generate extremely strong emotions from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly encourage customers to purchase decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients use to describe what they wish to buy (page 104).
8 particular places online that will show you the precise triggers encouraging your potential consumers and getting them to spend their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that fantastic copywriting leaves hints. It’s that excellent copy can constantly be plugged in and “constructed” using solutions– and these work no matter what you offer. This section reveals solutions and templates for e-mails, sales, and ads letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, ads, and sales letters? And the best method to do that through copywriting is to utilize four standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately finding out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use information to assist your choices.
But you can also use the feedback to plug into a couple of proven techniques for enhancing your emails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you an unique promise. You can ask for a refund and you do not have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will inspire your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more extensive with learning copywriting secrets for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single technique in Copywriting Secrets.
What I understand for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that up until I become a master copywriter. What about you?