Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headings.
Visitors to your site just checked out 20% of the content you compose.
People only check out the very first two words on a line– usually, they miss the third word.
It’s numbers like this that make you believe you ought to work with a copywriter.
But then you discover the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more exposure, bring in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, though, and they’ll prevent working with a company that does not have clean and expert copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They only find out what works after they go through some experimentation, gain some real data around where consumers are leaving and where they’re investing the most time, and improve the copy based on the results.
So if they do not know what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.
Specific, reputable, and constant “power” words that harness effective, psychological and mental triggers that guide people to buy your product or services.
Which’s precisely what Copywriting Secrets, a effective and basic book for anyone who wishes to generate income using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
When it comes to encouraging people to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of just how essential material marketing has ended up being when you need to offer anything online.
Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you wish to give them access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to solve an issue to completely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.
Utilizing words, you continue to poke them everywhere it injures. Slowly, they keep in mind why they need to alter, act, or merely make a various decision.
And then, you’re their friend. You use them a service that really works, without being pushy, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality causes open their wallets and purchase. However the reality is that copywriting is about trading something much more valuable.
Something that’s almost a scarce resource.
With so many options, offers, services, opportunities, and products, the only possible way for your readers and prospects to trust you, purchase from you, and stay loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous belonged to copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that every time you try, your words stop working to persuade anyone to buy– except maybe your mama and a few loyal friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] building a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, checked out that quote once again.
Think about another idea in marketing that counts on strategic positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a smooth and natural way, your prospects won’t even recognize they’re being persuaded.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of expertise depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct response marketing company.
He dedicates hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been running online because he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the ideal man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your offer to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
And that can conserve you a massive quantity of time. It’s the ideal option to developing or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Because Jim Edwards worked on both– however that should simply demonstrate how powerful his capability as a copy developer truly is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will give you everything you need to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading people– and, frequently, you have to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Hate me. There’s no cash in the middle!” strategy. Your words should elicit really strong feelings from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately persuade consumers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to explain what they wish to buy (page 104).
8 specific locations online that will reveal you the specific triggers encouraging your possible customers and getting them to spend their money. You can utilize this to position your own product, service, coaching, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that fantastic copywriting leaves ideas. It’s that excellent copy can always be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This area exposes formulas and design templates for ads, sales, and emails letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can use information to guide your choices.
You can also utilize the feedback to plug into a few proven approaches for improving your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim also makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will inspire your audience, no matter what you offer.
sales story tricks.
When you’re ready to get even more extensive with discovering copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?