Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just check out headlines.
Visitors to your site only read 20% of the content you compose.
Individuals just check out the very first two words on a line– typically, they miss out on the third word.
It’s numbers like this that make you think you should work with a copywriter.
But then you discover the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more visibility, draw in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have tidy and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They just learn what works after they go through some experimentation, get some real data around where clients are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
So if they don’t understand what works, how can they assist you make more sales?
It’s “easy.”
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “pains” are, and where they presently live.
Particular, dependable, and consistent “power” words that harness powerful, mental and emotional triggers that guide people to purchase your products and services.
Which’s exactly what Copywriting Secrets, a effective and basic book for anybody who wishes to generate income utilizing advertisements, emails, sales letters, teaches you to do.
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What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can use Copywriting Secrets.
It’s a testimony to the power of words when it pertains to motivating individuals to buy. It’s likewise a clear acknowledgement of just how essential material marketing has actually become when you need to offer anything online.
Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That means you value your prospects’ time and you wish to provide access to your offer as clearly and tactically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to absolutely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being someone’s friend and their worst enemy all on one page.
Think of it in this manner:.
Whether it’s:
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Then, using words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to change, do something about it, or simply make a different choice.
And after that, you’re their buddy. You provide them a solution that really works, without being pushy, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality causes open their wallets and buy. But the truth is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
Which’s attention.
With numerous solutions, offers, services, items, and opportunities, the only possible method for your readers and prospects to trust you, purchase from you, and remain loyal to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reliable method to master high-converting copy.
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What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking beautiful belonged to copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose fantastic copy.”.
Other than that every time you attempt, your words stop working to encourage anyone to purchase– except possibly your mommy and a few devoted friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
Pay attention:
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, checked out that quote again.
Consider another principle in marketing that counts on tactical positioning, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Sales funnels.
Which suggests that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a natural and smooth way, your potential customers won’t even recognize they’re being persuaded.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
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Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
Duration.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of proficiency depends on assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He commits numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released multiple offers for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the best guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can conserve you a huge quantity of time. It’s the ideal alternative to developing or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They may appear comparable because Jim Edwards worked on both– however that need to simply show how effective his capability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, modify, and best conversion copy.
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Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to convincing individuals– and, frequently, you need to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Your words must elicit very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade customers to purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers use to explain what they want to buy (page 104).
8 specific places online that will show you the specific triggers encouraging your potential customers and getting them to spend their cash. You can use this to position your own product, service, coaching, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of details Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
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1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves clues. This section reveals solutions and design templates for sales, emails, and ads letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through emails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase much faster. And the very best method to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your customers worth and close without pressure.
Cha-ching!
5. Copy Polishing Secrets.
Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can utilize data to guide your decisions.
But you can also use the feedback to plug into a few proven approaches for improving your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you a distinct pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
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Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re prepared to get back at more extensive with discovering copywriting secrets for any industry.
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Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?
