Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headings.
Visitors to your site just read 20% of the content you compose.
People just read the very first 2 words on a line– normally, they miss out on the 3rd word.
It’s numbers like this that make you believe you ought to work with a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more exposure, bring in more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, however, and they’ll prevent working with a business that does not have professional and clean copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They only discover what works after they go through some trial and error, get some genuine data around where customers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal clients are, what their biggest “discomforts” are, and where they currently live.
Specific, trustworthy, and constant “power” words that harness effective, emotional and psychological triggers that direct individuals to buy your services and products.
And that’s precisely what Copywriting Secrets, a effective and essential book for anyone who wants to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it concerns encouraging individuals to buy. When you require to sell anything online, it’s also a clear recognition of simply how essential content marketing has become.
Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to fix an issue to completely gung-ho about your service.
In my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to change, take action, or merely make a various decision.
And after that, you’re their best friend. You use them a solution that actually works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they want is for quality leads to open their wallets and purchase. However the truth is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With so many services, deals, products, services, and opportunities, the only possible way for your potential customers and readers to trust you, buy from you, and stay faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely became part of copywriting tricks. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write terrific copy.”.
Except that each time you try, your words stop working to encourage anyone to buy– except perhaps your mama and a couple of loyal pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote again.
Think about another concept in marketing that counts on strategic positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to act in such a seamless and natural way, your prospects won’t even realize they’re being convinced.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of proficiency depends on helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to coaching individually business owners in the Funnel Scripts community.
He’s a very popular author who has been operating online since he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the ideal guy to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can conserve you a huge amount of time. It’s the best alternative to creating or keeping an in-house copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They may seem comparable because Jim Edwards dealt with both– but that should just show how effective his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to personalize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing people– and, often, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Your words should generate really strong feelings from individuals and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince customers to purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to describe what they want to purchase (page 104).
8 specific locations online that will reveal you the exact triggers motivating your possible customers and getting them to spend their cash. You can use this to position your own product, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the large quantity of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that excellent copywriting leaves ideas. It’s that terrific copy can constantly be plugged in and “developed” using solutions– and these work no matter what you sell. This section reveals formulas and design templates for sales, e-mails, and advertisements letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, advertisements, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately determining the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can utilize data to assist your choices.
You can likewise use the feedback to plug into a few proven approaches for enhancing your sales, emails, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct guarantee. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will motivate your audience, no matter what you offer.
sales story tricks.
When you’re prepared to get even more extensive with discovering copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?