Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headings.
Visitors to your website just checked out 20% of the content you compose.
People just check out the first two words on a line– usually, they miss the third word.
It’s numbers like this that make you think you need to hire a copywriter.
Then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more presence, draw in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is terrific sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, however, and they’ll prevent doing business with a business that does not have tidy and professional copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some experimentation, acquire some genuine data around where consumers are leaving and where they’re investing the most time, and improve the copy based on the outcomes.
So if they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect consumers are, what their biggest “pains” are, and where they currently live.
Specific, dependable, and constant “power” words that harness effective, mental and psychological triggers that guide individuals to buy your services and products.
Which’s precisely what Copywriting Secrets, a effective and basic book for anybody who wishes to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns inspiring people to purchase. It’s likewise a clear acknowledgement of just how essential content marketing has ended up being when you require to sell anything online.
The majority of people hear “copywriting” and they believe they’re speaking with someone who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be communicating information to your leads at a third-grade reading level.
That means you worth your prospects’ time and you want to give them access to your offer as clearly and strategically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to solve a problem to totally gung-ho about your solution.
However, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they require to change, take action, or simply make a various choice.
And then, you’re their friend. You use them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s nearly a limited resource.
And that’s attention.
With so many solutions, offers, items, services, and opportunities, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking stunning belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose terrific copy.”.
Except that each time you try, your words stop working to encourage anybody to buy– other than maybe your mommy and a couple of loyal pals.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote once again.
Consider another principle in marketing that counts on strategic placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and smooth way, your potential customers will not even realize they’re being encouraged.
Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or area of competence lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He devotes hundreds of hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been running online given that he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched numerous deals for his own items and those of others utilizing sales letters that have actually generated him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the best guy to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you a huge amount of time. It’s the best alternative to developing or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They might appear comparable since Jim Edwards dealt with both– but that must just show how powerful his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “secrets” to persuading people– and, often, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to construct persuasion over time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the middle!” method. Your words need to elicit very strong emotions from individuals and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage customers to purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words customers utilize to describe what they wish to buy (page 104).
8 particular locations online that will reveal you the specific triggers motivating your prospective customers and getting them to invest their money. You can utilize this to position your own product, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards crams in a simple book.
So I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that terrific copywriting leaves hints. It’s that fantastic copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This area exposes formulas and templates for sales, e-mails, and ads letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, ads, and e-mails letters? And the finest method to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly finding out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your consumers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can utilize data to direct your choices.
But you can likewise utilize the feedback to plug into a couple of tested techniques for improving your advertisements, sales, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim also makes you a distinct promise. If you do not like it, you can request for a refund and you don’t have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re ready to get back at more thorough with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every technique in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?