Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headlines.
Visitors to your website just checked out 20% of the material you compose.
People only check out the very first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
But then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more visibility, draw in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have professional and clean copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some trial and error, gain some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
So if they don’t know what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect consumers are, what their biggest “pains” are, and where they presently live.
Particular, reputable, and consistent “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your services and products.
Which’s precisely what Copywriting Secrets, a basic and effective book for anyone who wants to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
It’s a testimony to the power of words when it concerns encouraging people to buy. It’s likewise a clear acknowledgement of just how crucial content marketing has actually ended up being when you require to sell anything online.
Many people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting details to your leads at a third-grade reading level.
That means you worth your potential customers’ time and you wish to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from knowing which buttons to press when you’re writing ad copy or how to inform a sales story that guides a customer from being uninformed about how to fix an issue to totally gung-ho about your solution.
In my experience, copywriting is simpler: It’s like being somebody’s finest good friend and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to alter, do something about it, or merely make a different decision.
And after that, you’re their best friend. You provide them a solution that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. But the fact is that copywriting is about trading something much more important.
Something that’s practically a scarce resource.
With numerous solutions, deals, opportunities, products, and services, the only possible method for your prospects and readers to trust you, purchase from you, and stay faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write great copy.”.
Except that whenever you try, your words fail to encourage anyone to purchase– except perhaps your mama and a few loyal friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, read that quote again.
Consider another concept in marketing that relies on strategic positioning, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a seamless and natural way, your potential customers won’t even recognize they’re being persuaded.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he knows his lane or location of knowledge depends on assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been operating online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several offers for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal person to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to produce high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you a massive quantity of time. It’s the best alternative to developing or keeping an in-house copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They may seem comparable due to the fact that Jim Edwards worked on both– however that need to just show how effective his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to persuading individuals– and, typically, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words must elicit very strong feelings from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately convince clients to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to describe what they want to purchase (page 104).
8 particular locations online that will reveal you the precise triggers encouraging your prospective customers and getting them to invest their money. You can use this to position your own item, service, training, software (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of info Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves clues. This section reveals formulas and design templates for ads, emails, and sales letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through advertisements, sales, and e-mails letters? And the finest method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
However you can also utilize the feedback to plug into a couple of proven approaches for improving your sales, e-mails, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct promise. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you want on your side when you’re all set to get back at more extensive with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?